There is ALWAYS something you could be doing in your business. Emails to write. Funnels to tweak. Systems to build. Graphics to create. Automations to set up. A website page that suddenly feels VERY important to redesign.

And when you’re a solopreneur doing all the things, it’s easy to think: I just need to be more productive.

Maybe not. Maybe you don’t need to figure out how to cram MORE into your day. Maybe you need to figure out which 20% of what you’re doing is actually creating results… and ask yourself:

What the hell am I doing with the other 80%?

In this episode of Solopreneur CEO, Carin and Marcia are talking about the 80/20 principle and what it looks like when you apply it to the reality of running a business by yourself.

Because not all work deserves the same amount of your time.

And sometimes the work that makes you FEEL the most productive is actually the work keeping you comfortably hidden in the backend of your business.

We’re talking about:

• Identifying the 20% of your work that actually creates results
• Why your highest-value work probably involves PEOPLE
• The difference between useful systems work and backend busy work
• How “getting ready” can become a sneaky form of procrastination
• Why relationship building, follow-up, marketing, and conversations need protected time
• Creating systems that continue paying dividends after the initial work is done
• Why solopreneurs get trapped doing work that feels easier to check off
• Staying visible and marketing even when your client roster is full
• How batching and automation can make selling feel easier
• Building a business that doesn’t require you to babysit every process

Because there’s nothing wrong with working on the backend of your business. Build the welcome sequence. Create the follow-up system. Set up the automation. Document the process.

But make sure that work is eventually freeing you to spend MORE time on the work only you can do, not creating an endless supply of new busy work.

If you’ve been ending your days exhausted with a checked-off to-do list but wondering why the business still isn’t moving the way you want it to, this conversation is for you.