Moving a small business to a new state sounds like starting over from scratch. Redio Risell, founder of Risell Mobile Detailing, took the detailing business he started as a college side hustle in Pennsylvania and restarted it in Central Florida with no client list. Then he realized he hadn't started from zero at all.

What we cover:
- Sneaker reselling as business school: why selling Jordans for $200 doesn't mean you made $200
- A month and a half with no clients: Chamber coffees, and a first Florida customer off Yelp
- The Alex Hormozi line Redio might get tattooed, and why entrepreneurship is a sport
- Why naming the business after his family is, in Caitlin's words, "literally the brand promise"
- From a logo maker screenshot to a timeless "R", and the truck wrap that sparked the refresh

The One Thing: If there's a real reason behind your business name, write it down and tell it. Redio admitted he almost never shares his, and it became the most memorable part of his brand. Put it on your About page or your next post this week.

Redio Risell is the founder and owner of Risell Mobile Detailing. He brings interior and exterior detailing, paint correction, and ceramic coating to customers' homes and offices across Lake Mary and Seminole County, Florida.

Connect with Redio:
- Email: risellmobiledetailing@gmail.com
- Direct Line: (321)539-3259
- LinkedIn: www.linkedin.com/in/redio-risell-b8a87918a
- Website: https://risellmobiledetailing.com/
- Instagram, Facebook and TikTok: @risellmobiledetailing

Craig Brooks is CEO of Clarity Creative Group. Caitlin Smith is a brand designer and strategist. New episodes dropping soon. Follow Vibe Marketing wherever you listen to podcasts.