『You Did What !?』のカバーアート

You Did What !?

You Did What !?

著者： TU-AMA Marketing Podcasts
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You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.TU-AMA Marketing Podcasts マーケティング マーケティング・セールス 経済学
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  • You Did What!? - Kristin Minetti and Eileen Acello - 3/12/26

    You Did What!? - Kristin Minetti and Eileen Acello - 3/12/26
    2026/06/17

    Sheri and Jim were excited to welcome two leading experts and Marketing Professors - Kristin Minetti, California St. University, Chico and Eileen Acello, Florida Atlantic University. Each brings terrific marketing knowledge and hands-on experience to their students and to this podcast. Kristen and Eileen are the incoming President and President-Elect of the American Marketing Association Collegiate Council.

    The terrific discussion covered a range of topics including Target comeback attempts, how Gen Z is frequenting brick & mortar retail, the Protein consumption fad in 2026. Also, leading student international immersions outside the US, and giving hands-on experience in very different environments. Enjoy!!
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    31 分
  • You Did What! - Sheri, Jim, Min & Keenan - 9/3/25

    You Did What! - Sheri, Jim, Min & Keenan - 9/3/25
    2025/09/29

    The band is back together!

    After a summer of internships and study abroad, the full team is back for the first episode of the new school year. And the Marketing world did not disappoint, with a plethora of announcements.

    • Cracker Barrel and American Eagle get free PR
    • Lego sees record sales - pre-tariff bump, great marketing and adulting
    • Meanwhile...25,000 show up for the Pokemon World Championships
    • Kraft Heinz splits into two companies - one looking for growth, one managing declines
    • eBay is 30?!
    • Pickles are a craze in 2025
    • AI fallout - the return of the in-person job interview ... and blue books?
    • The Tush-Push has an official sponsor!
    • ... and more!

    Enjoy!
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    38 分
  • You Did What! - Sheri & Jim - 7/15/25

    You Did What! - Sheri & Jim - 7/15/25
    2025/09/03

    A summer cornucopia of topics.

    Mahjong - fountain of youth?

    Retail experiences - Ulta, Printemps

    Gap resurgence

    Gen Z co-buying homes

    Converse "Chuck Taylors"

    2026 Super Bowl ads - $8million for 30 seconds

    Live Music Concerts

    Waymo coming to Philly
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    38 分
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