Derek Fredrickson has a simple rule for founders who feel stretched too thin. You cannot scale complexity, you can only scale simplicity.

After more than sixteen years as the operator behind seven-figure companies, he has watched founders try to grow by piling on more offers, more funnels, and more initiatives, and watched the clarity drain out of their businesses in the process.

In this episode Derek breaks down the three things he does as a CEO and nothing else, why he stopped selling himself and started selling a process that works without him in the room, and the identity shift of going from best operator to founder who lets go.

He shares his 10-3-1 planning method for turning a big vision into this week's plan, his honest take on when a business actually needs a fractional COO versus a full-time one, and a practical hack for handling a visionary who shows up with ten new ideas every week.

Derek Fredrickson is the Founder and CEO of The COO Solution, a fractional COO firm that gives seven and eight-figure founders the operational leadership to scale without the cost of a full-time hire. He spent more than sixteen years as a second-in-command, including years building his wife's business coaching company, before assembling a team of fractional COOs to do that work at scale.

Not sure whether your business is ready for a fractional COO? Take Derek's quick assessment to find out: https://thecoosolution.com/

Connect with Derek Fredrickson:
The COO Solution: https://thecoosolution.com/

The COO Solution Podcast, wherever you listen

About UNLEASHED: UNLEASHED is the podcast for business owners building companies that last in a decade no one is prepared for. Host Mickey Anderson talks with founders and operators about what they are building, the decisions behind it, and what they are betting on next.

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