『You Better Buckle Up … The Future Of Marketing Is Here And It's Going To Get Bumpy』のカバーアート

You Better Buckle Up … The Future Of Marketing Is Here And It's Going To Get Bumpy

You Better Buckle Up … The Future Of Marketing Is Here And It's Going To Get Bumpy

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Marketing’s 4 Ps:

  1. Price
  2. Product
  3. Promotion
  4. Place


Impact of New Technologies:

  • artificial intelligence
  • augmented reality
  • 5G connectivity
  • Internet of Things
  • Smart speakers
  • Wearables
  • Blockchains


Leading to increased levels of:

  • Consumer insights
  • Real-time interactions
  • Hyper-targeted, hyper-relevant consumer engagement

Marketing’s History

  • Better product … tell consumers
  • Consumer psychology
    • Relationship
    • Affinity
    • Status
    • Attractiveness
    • Joy
    • Success
  • Internet & data driven
    • Not just online
      • Direct mail
      • Direct response ads
    • One-to-one … individualized messaging
  • Social Media & mobile
  • New technologies
    • Exponential increase in data
    • Real-time interactions
    • Decline of sales funnels
    • Expectation of great products and experiences
    • Positive impact on society

Success factors

  • Authenticity
  • Immersive
  • Real-time
  • Sensible and sensitive
  • Remote delivery and management
    • Logistics
    • Experiences
    • Demos
    • Training


Marketers’ needs

  • Open-minded
  • Technology savvy


Content

Messaging

Imaging

New devices

Complexity


Collect, analyze, and leverage data


Mission

  • Brand building
  • Reputation management
  • Drive business growth
  • Create platforms for sustained competitive advantage
    • Platform
    • Partnerships
    • intellectual property

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