You Are Not Your Customer: Build What People Actually Need | Anya Cheng
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A great product can solve the wrong problem.
Anya Cheng has spent her career building and launching products across companies including Meta, eBay, McDonald's and Target. Today, she is the founder and CEO of Taelor.AI, an AI-powered men's clothing rental service built around a deceptively simple idea: some customers do not want more choices. They want one less thing to think about.
In this episode of MOJO: The Meaning of Life and Business, Jennifer R. Glass talks with Anya about the experiences that shaped her career, from an unconventional job search during the 2008 financial crisis to building products for customers around the world.
They explore how Taelor combines AI styling, human input and customer feedback to help busy men spend less time shopping, while providing fashion brands with information about what customers actually like and wear.
But the conversation goes beyond fashion and AI.
Anya shares a product lesson from her corporate career that every business owner should consider: you are not your customer. A feature may seem logical. The technology may work perfectly. But if you misunderstand what your customers are actually trying to accomplish, they still may not want it.
Jennifer and Anya also discuss imposter syndrome, women in technology and entrepreneurship, networking, delegation, investing, leadership and why understanding the customer remains one of the fundamentals businesses cannot afford to skip.
Connect with Anya and learn more about Taelor at Taelor.style.
Anya shared two offers for MOJO listeners during the conversation:
PODCAST25: 25% off the first month.
PODCASTGIFT: 10% off a gift card.
Disclosure: Anya Cheng paid an administrative appearance fee to participate in this episode. Payment did not guarantee editorial control, endorsement, or any particular outcome.
MOJO: The Meaning of Life and Business is hosted by Jennifer R. Glass.