Your price increase is only worth what reaches the bank.

Bill Canady follows the money from list price to invoice to pocket price. Learn how old agreements, discount exceptions, freight and rebates give an increase back, then use a 90-day plan to recover leakage without chasing unprofitable volume.

IN THIS EPISODE
• Build a pocket-price waterfall by customer.
• Sunset stale pricing agreements and set discount authority.
• Track realized price weekly with one accountable owner.

The case is an illustrative composite. Company details are disguised; figures are representative, not audited results of a single client.

CHAPTERS
00:00 The 1000-Day CEO opening
00:21 Announced versus realized price
05:09 An illustrative manufacturer case
09:03 Seven pricing moves
13:44 Build the 90-day plan
17:13 The 1000-Day CEO closing

FULL TRANSCRIPT AND CAPTIONS
On-screen captions are included in the episode video.

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