Almost every time I launch something, at least one person tells me that yoga shouldn't be a business. If you've ever felt that quiet discomfort around selling your work, this conversation with George Kao is going to feel like a relief.

George Kao has been coaching heart-led entrepreneurs since 2009, and he's spent all of that time working out one question: how do you market and sell without manipulating anyone or losing yourself in the process. His answer is that authentic marketing is really just telling the truth in service of the people you want to help, or as he puts it, making friends at scale. In this episode we get into what that looks like in practice, and why it tends to work better over time than the pressure tactics so many of us have been sold.

We also talk about the tension that comes up for so many yoga teachers around money, including where the belief that spiritual work shouldn't be paid even comes from, and why George thinks it no longer serves us. And we spend a good while on AI, because George has automated most of his admin as a solopreneur and has a refreshing view on it: that using AI well frees you up to be more human in your business, not less. If you've been feeling the trust recession, or the quiet worry that being authentic means staying small, this one will leave you with a calmer, clearer way forward.

CONNECT WITH GEORGE KAO

🌐 Website: https://www.georgekao.com/

🤖 George's free guide to working with AI: https://www.georgekao.com/ai

THE BLISSFUL BIZ HIVE 🐝

The Blissful Biz Hive is the membership for yoga teachers who are ready to build a profitable online business without the overwhelm, guesswork or hustle.

Inside, you'll build your Honey Flow: a simple, step-by-step system that helps you create an offer people love to buy, grow your audience, and make consistent sales month after month.

➡️ https://www.skool.com/blissfulbizhive

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CONNECT WITH ME:

🌐 Website: https://susannerieker.com/

📸 Instagram: @susannerieker