Anna Claire and I sit down fresh off University of Utah's annual fashion show, where student designers showcase their work under mounting pressure to outdo each previous year. She shares how she's carved out a fashion school experience while studying at one of the most prestigious entrepreneurship programs in the Mountain West, tracing her path from learning to sew at age 7 to leading BIF as CEO by her junior year.
We dive into Gen Z's complicated relationship with fashion—the rejection of fast fashion's wasteful cycle and the generation's push toward sustainability, social responsibility, and self-expression through what we wear.
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