Let's say it's Saturday morning and there's water all over your kitchen floor. You find two plumbers. One has a real website with photos, reviews, and a button to call. The other has a Facebook page that hasn't posted in a while. Which one are you calling?

In the first episode, I take on the question behind the show's name: is a website still worth it for a local business? For most of you, yes. Just not for the reason you'd think.

Read the full transcript, grab the free 3-check website checklist, and find every link from this episode: baypulse.net/podcast/is-a-website-still-worth-it

In this episode:

• Why your website is where people check you out, not where they find you
• What BrightLocal's 2026 Local Consumer Review Survey says about how people vet local businesses, including the jump from 6% to 45% using AI tools
• When a website is NOT the next thing you should spend money on
• How a slow, dated, or broken site can cost you more than having no site at all
• Three free checks you can run on your own business this week

See how your site stacks up with the free Website Checkup, or book a quick call.

Source: BrightLocal, Local Consumer Review Survey 2026.

The voice you're hearing is an AI version of my own voice. The stories and the opinions are all mine.

Every week there's a new thing you're supposedly missing out on. A new ad platform. A new AI tool. A new reason your website needs redoing.

Worth the Click takes one of those things at a time, a website, your Google reviews, paid ads, the AI tool somebody keeps pitching you, and asks whether it's actually worth your time and your money. Real stories from real client work, the numbers behind them, and (almost) no jargon.

Every episode, with transcripts, downloads and show notes: baypulse.net/podcast

I'm Bruce Johnson, and I run Bay Pulse Marketing here in the Bay Area. If you'd rather have someone handle your website, ads, or socials for you, you can find me at baypulse.net.

The voice you're hearing is an AI version of my own voice. The stories and the opinions are all mine.