Cold-and-flu season may put hygiene at the top of the list, but illness doesn't follow a calendar.

Vic Senese, Vice President of Sales at Reckitt, joins Adam Fox to talk about how distributors can help customers build stronger, year-round hygiene programs without making things more complicated.

The conversation explores how a more focused product assortment can give customers fewer choices to manage while still covering more of their everyday needs. Vic also discusses why hygiene shouldn't stop with the professional cleaning team. When products are accessible to employees, everyday cleaning of shared spaces and high-touched surfaces becomes part of everyone's routine.

From offices and breakrooms to gyms, restrooms, and classrooms, Vic highlights opportunities across the facility, including disinfecting wipes, refillable formats, and air sanitization.

For distributors, the takeaway is simple: fewer products, broader protection. By understanding how customers use their spaces and where hygiene matters most, distributors can simplify the assortment while helping customers stay prepared all year long.

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