『Working the Media Part 2』のカバーアート

Working the Media Part 2

Working the Media Part 2

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 Learn How To Get The Media To Come To You! How do get you the media to come you? How do you get them to recognize you as a news source – someone they can call when they need your expertise on their story? You want to appear as the authority in your field and a good source of continuing news content for them. For example, if you're teaching fitness online and there's a new study that says doing naked jumping jacks burns twice as many calories as doing them with your clothes on, you want the media to contact you for a quote or to answer a few questions. In a nutshell, advertising raises defenses and news lowers defenses. As an aside, next time you write an ad, whether it's a sales page, an email, etc., try framing it in the style. Part 2

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