In this episode, I speak with Alex Cattoni about her business evolution from client work to educational initiatives in copywriting and marketing. Anticipating a return to high-level strategy by 2026, she emphasizes keynote speaking and personal branding. Cattoni reflects on her transformative YouTube journey, her flagship course, and her mastermind program's growth, highlighting the importance of community over automated marketing. She addresses changes in consumer messaging post-COVID-19 and the value of live interactions in launches. Looking ahead, she shares excitement for her personal brand relaunch and discusses AI's role in enhancing human creativity and storytelling.

Chapters:
0:00 Introduction
2:21 Evolution of Business Strategy
5:55 Key Decisions in Business Growth
11:34 Mastermind Structure and Dynamics
13:31 Media Features and Recognition
14:36 Trends in Launch Strategy
21:11 Engagement in Marketing
34:02 Successful Initiatives of 2025
37:17 Exciting Future Projects for 2026
43:46 The Role of AI in Creativity

Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validate

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, Gillian Perkins shares practical ways to turn the time you’d normally spend scrolling on your phone into time that actually makes you money.

She breaks down a wide range of opportunities—from simple microtasks you can do in minutes, to client services and local gigs, all the way to building a full business from your phone. Whether you’re looking for a low-effort side hustle or a scalable income stream, this episode will help you find options that fit your lifestyle.

As you listen, you’ll discover how to replace mindless phone use with productive, income-generating activities—and how to choose the right path depending on whether you want quick cash or long-term growth.

Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validate

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

Timestamps:
00:00 Why We Scroll (and How It Wastes Time)
01:16 Making Money From Your Phone Instead
02:17 Overview of Income Categories
03:32 Microtask Apps (MTurk, Clickworker, Remote Tasks)
05:55 Research Studies (Respondent, Prolific)
08:02 Client Services You Can Do From Your Phone
08:25 Short-Form Content Creation for Creators
10:07 Community Management & Moderation
12:04 Local Lead Connector Business
15:10 Local Opportunities & Marketplace Arbitrage
16:34 Mystery Shopping Apps
18:14 TaskRabbit & Local Service Gigs
19:33 Delivery Apps (Uber Eats, DoorDash, Instacart)
20:03 Making Money by Creating Content
21:50 Selling Your Own Products or Services
23:03 Side Hustle vs Full-Time Income Paths
23:53 Free Course: Small Business 101
24:42 How to Turn a Side Hustle Into Full-Time Income

In this episode, Gillian Perkins talks with sales expert and entrepreneur Andee Hart about the real reasons customers aren’t buying—and why it’s usually not your product that’s the problem.

Andee shares insights from her 17-year career in corporate sales and her experience building a product-based business, breaking down the most common (and overlooked) mistakes that prevent sales—from unclear messaging to friction in the buying process.

As you listen, you’ll learn how to improve your conversions without reinventing your offer—by refining how you present, sell, and deliver your product so it becomes an easy “yes” for your ideal customer.

Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validate

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

Timestamps:
00:00 Introduction & Meet Andee Hart
02:09 Andee’s Background in Sales & Entrepreneurship
05:30 Helping Product Makers Scale Through Wholesale
08:09 Why It’s Usually NOT Your Product
11:10 Reason #1: Inadequate Product Information
17:15 Reason #2: Lack of Convenience
21:34 Reason #3: Unclear Value Proposition
25:48 Reason #4: Lack of Follow-Up
28:30 Reason #5: Poor Customer Experience
30:25 Recap of the 5 Reasons
31:07 Where to Find Andee Hart
31:26 Validate Program Invitation

In this episode, Gillian Perkins talks with watercolor artist Dianuh Aerin about how she turned a creative side hustle into a high-end, in-demand business serving major brands and celebrity events.

Dianuh shares the key shifts that made the difference—moving from saying yes to everything to niching down, building a small team, and creating systems that allowed her to scale while working fewer, higher-value events.

As you listen, you’ll see how to spot the right opportunities, position your work to attract premium clients, and grow a business that supports your life—not takes it over.

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! https://gillianperkins.com/100k

00:16 Meet Dianuh Aerin
04:36 Chasing Linen Origins
06:21 First Live Event Break
07:42 Team Growth and Systems
08:58 Niche Down to Scale
10:49 Getting Discovered Online
13:02 Handling Criticism Gracefully
14:52 Hiring and Training Artists
21:32 Purpose and Future Vision
21:32 Contentment and Growth Seasons
23:45 Reclaiming the Creative Role
26:12 Running a Bicoastal Business
30:00 Team Structure and Hiring Locals
33:11 Contractor Model for Artists
33:20 Sink or Swim Training
26:52 Parenting Interruptions and Rules
34:44 Biggest Challenge Saying No
38:00 Best Decision Leaning Strengths
39:13 Where to Find Dianuh Online

In this episode, I share how I built a successful membership site, attracting 300 members and generating $10,000 in monthly revenue within a week of launch.

I debunk the myth that a large audience is necessary, focusing instead on starting with a manageable launch list and delivering just enough content to engage members.

I also discuss effective content management strategies that prevent burnout and ensure meaningful interactions.

Additionally, I share about how I'm hosting a FREE class to help aspiring entrepreneurs develop a strong content strategy for their own membership sites:

Sign up for the FREE membership class coming up on March 25th!
From Zero Content to Paying Members: A Realistic Membership Content Plan:
https://gillianperkins.com/free-membership-class

Chapters:
0:00 Intro
0:36 What You *Actually* Need to Start a Membership Site
1:38 Audience Size
5:30 The Content Challenge
10:46 Planning Your Content Strategy
14:20 Conclusion and Next Steps

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I discuss the transformative power of membership sites for entrepreneurs, using as a springboard my journey from limited earnings to a five-figure per month income via membership site.

I address four key questions for creating a successful membership site: how to produce content, which technology to use, attracting initial members, and sustaining growth. I emphasize starting with minimal content, choosing the right platform, and building an engaged email list before launch.

I concludes by stressing the importance of an evergreen marketing strategy for ongoing success.

This episode provides actionable strategies and inspiration for entrepreneurs ready to enhance their financial and personal freedom through membership sites.

Chapters:
0:00 Welcome & Backstory
3:30 Membership Sites 101
15:49 From Zero Content to Paying Members
16:09 Navigating Tech Choices
25:36 Attracting Your First Members
28:50 Growing Beyond the Launch
29:43 Next Steps

Want to launch a membership site? There's nothing like it for recurring revenue! Learn all about my new program at:
https://gillianperkins.com/membership

Sign up for the free membership class coming up on March 25th!
From Zero Content to Paying Members: A Realistic Membership Content Plan:
https://gillianperkins.com/free-membership-class

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I share practical strategies for diagnosing and fixing leaks in sales funnels, which are critical areas where potential customers and revenue are often lost.

I discuss the four key stages of a sales funnel: traffic, leads, sales, and retention... and I highlight common pitfalls at each stage. I teach you how to identify your own funnel weaknesses and compare your performance metrics against industry benchmarks.

I offer targeted solutions for improving traffic, lead magnets, and sales effectiveness, encouraging you to address one issue at a time. As I wrap up, I encourage you to create a 30-day action plan, reinforcing that continuous testing and optimization are vital for success.

This episode serves as a concise guide to strengthening sales funnels and enhancing your entrepreneurial performance.

Chapters:
0:00 Diagnosing Sales Funnel Leaks
1:03 How to Think About Sales Funnels
4:37 Understanding Revenue Flow
6:45 Common Funnel Leaks
9:27 Identifying Your Weakest Link
10:11 Mapping Your Funnel
14:29 Analyzing Performance Metrics
17:36 Key Conversion Rates
20:48 Diagnosing Conversion Issues
24:11 Spotting the Leak
26:52 Solutions for Funnel Issues
28:10 Fixing Traffic Problems
33:31 Exploring Paid Advertising
35:51 Introduction to 100K Method
37:23 Audience Q&A Session
56:34 Improving Retention Strategies
1:00:01 Using AI for Content Creation
1:03:34 Final Thoughts on Funnel Optimization
1:08:15 Mindset for Ongoing Improvement
1:09:32 Call to Action and Wrap Up

Book a free call now to find out how $100K Mastermind can help you scale your product to six-figures in 2026: https://gillianperkins.com/100k

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I tackle the overwhelming challenge of managing a lengthy to-do list as a business owner or content creator. I introduce a practical five-step prioritization system that helps differentiate between what is genuinely important and what feels urgent. By organizing tasks by project, I demonstrate how to transform chaos into clarity, utilizing tools like spreadsheets and project management software.

I further explain the significance of sequencing tasks based on dependencies, which clarifies the workflow and enhances productivity. I emphasize the need to rank tasks according to urgency and importance, helping you focus on critical deadlines and reflect on the potential consequences of neglecting these tasks.

With actionable advice that resonates with anyone juggling multiple demands, this episode equips you with the tools to reclaim your time and boost productivity.

Chapters:
0:00 Introduction to Task Management
1:06 Organizing the To-Do List
2:45 Sequencing Tasks for Clarity
7:02 Ranking Tasks by Urgency
12:10 Assessing Consequences of Delays
14:46 Final Thoughts on Task Organization

Here's the link to download the free to-do list prioritization spreadsheet tool:
https://www.gillianperkins.com/how-to-prioritize

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins