エピソード

  • Ep 315: How to Start a SIDE-HUSTLE... and Turn It Into Your Full-Time Thing
    2026/02/03

    In this episode, I tackle the common challenges of time management faced by aspiring entrepreneurs, offering insights from my extensive experience of running multiple businesses while raising six children. I emphasize that feeling overwhelmed is not a barrier but a stepping stone to action, and I encourage you to embrace gradual growth as your business evolves from 'baby' stages to a more established entity.

    I outline five essential mindset shifts, such as starting small, focusing on consistent effort, and prioritizing long-term sustainability over quick wins. I stress the importance of taking tangible steps and share a strategic action plan to launch side hustles effectively, highlighting the need to identify specific problems to solve and simplify service offerings.

    With practical strategies for gaining those crucial first customers, I advocate leveraging personal networks and online communities while focusing on relationship-building over advertising. I also underline the significance of systematizing operations early on to save time and prepare for scalable growth.

    I close by providing a checklist for assessing readiness to transition to full-time entrepreneurship, covering factors like income replacement and business systems. This episode is a treasure trove of actionable advice for aspiring entrepreneurs seeking to work less and earn more, and I hope it inspires you to navigate your path with clarity and confidence.

    Chapters:
    0:00 Starting Your Business Journey
    0:59 Mindset Shifts for Success
    6:55 Defining Your Business Concept
    12:45 Getting Your First Customers
    18:52 From Customers to Consistency
    20:12 Systematizing for Efficiency
    24:43 Scaling Your Business
    28:56 Creating One-to-Many Offers
    30:59 Building an Evergreen Sales Funnel
    32:57 Preparing for Full-Time Entrepreneurship
    35:56 Choosing the Right Business Idea
    42:03 Taking Action on Your Idea
    42:36 Wrapping Up and Next Steps

    Free course: Small Business 101: https://gillianperkins.com/101

    More FREE Resources to Grow Your Online Business:

    • The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
    • Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


    Work with Gillian Perkins:

    • Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
    • Get your online biz started with Startup Society: https://startupsociety.com
    • Learn more about Gillian: https://gillianperkins.com
    • Instagram: @GillianZPerkins
    続きを読む 一部表示
    43 分
  • Ep 314: How to Stop Being the Bottleneck: Build a Business That Thrives Without You (with Laurie Stirling)
    2026/01/27

    In this episode, I talk with business exit strategist Laurie Sterling about building self-sustaining businesses that allow entrepreneurs to step back and enjoy life. Laurie shares her personal journey, emphasizing the importance of independence and her "Step Back to Scale" framework.

    Key Takeaways:

    • Time Audit: Conduct a comprehensive audit to determine tasks that can be delegated or automated, freeing up valuable time for founders.
    • Bottlenecks: Identify key growth impediments such as cash flow and delivery capacity that often arise from founder over-involvement.
    • Scaling Strategies: Explore effective methods like empowering teams and leveraging technology to achieve scalability.
    • Asset Building: Focus on creating digital assets and efficient processes to enhance the business's sellability.
    • Freedom Pathways: Discuss multiple scaling options, including hiring talent and developing digital courses.

    This episode provides actionable insights for entrepreneurs looking to reduce hands-on management while ensuring business profitability and independence. Tune in for strategies to transform your business into a thriving, self-sustaining freedom machine!

    Chapters:
    0:00 Introduction to Freedom Machines
    2:00 The Journey of Business Ownership
    3:55 Laurie's Business Exit Strategy
    5:51 Lessons Learned from Selling a Business
    6:19 Transitioning to Helping Others
    7:23 Working with Online and Local Businesses
    8:30 Identifying Founder Dependency
    9:54 Scaling Beyond the Founder
    13:47 The Rockstar Method Explained
    16:33 The Power of One-to-Many Models
    19:02 Building Valuable Business Assets
    23:08 The Step Back to Scale Framework
    26:09 Common Bottlenecks in Online Businesses
    31:14 Diagnosing Your Business's Needs
    36:19 Finding Support and Resources

    Laurie's Links:
    Website: lauriestirling.com
    Instagram: https://www.instagram.com/laurie.stirling/
    LinkedIn: https://www.linkedin.com/in/lauriestirling/

    Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method

    More FREE Resources to Grow Your Online Business:

    • Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
    • Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


    Work with Gillian Perkins:

    • Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
    • Get your online biz started with Startup Society: https://startupsociety.com
    • Learn more about Gillian: https://gillianperkins.com
    • Instagram: @GillianZPerkins
    続きを読む 一部表示
    38 分
  • Ep 313: How to Find "Good People" & Build a Powerful Team
    2026/01/20

    In this episode, I explore the transformative journey of assembling a powerful team that can elevate your business to new heights. I share crucial insights on the paradigm shift required for effective hiring, advocating for an approach that not only seeks potential employees but fosters an environment that attracts skilled individuals aligned with your mission.

    I reflect on my own hiring struggles, providing you with actionable strategies to identify and engage the best talent. I introduce the concept of the "solo ceiling," emphasizing that collaboration and shared vision are key to leveraging your business for exponential growth.

    You will learn about four essential qualities that define a valuable team member: alignment with values, capability, reliability, and collaboration. Through a practical reflection exercise, I help clarify the traits that contribute to successful working relationships, making it easier to identify ideal candidates moving forward.

    Additionally, I discuss innovative recruitment strategies that extend beyond conventional job postings, highlighting the power of referrals and 'inbound recruiting' to attract talent that resonates with your mission. I underscore the importance of team culture, introducing four pillars—delegation, clear expectations, strong communication, and a growth mindset—that empower team members and enhance overall engagement.

    With practical advice aimed at avoiding high turnover and burnout, this episode serves as a reminder that building a successful team involves more than filling roles; it's about crafting a collaborative environment that amplifies your organizational impact. If you're eager to enhance your team-building skills and accelerate your growth, this episode is a must-listen! Tune in to unlock the potential of the right people in your entrepreneurial journey.

    Chapters:
    0:00 Building a Powerful Team
    0:47 The Journey of Entrepreneurship
    1:16 Overcoming Hiring Challenges
    3:37 Finding the Right People
    6:47 Essential Qualities of Team Members
    9:09 Defining Team Values
    12:56 Analyzing Character Qualities
    14:48 Hiring for Character
    16:13 Effective Sourcing Strategies
    22:31 Testing Potential Hires
    23:52 Attracting, Not Just Recruiting
    29:18 Building a Team Culture
    32:59 Setting Clear Expectations
    35:13 Strong Communication Practices
    41:07 Creating a Culture of Growth
    43:05 Steps to Build Your Team
    44:02 The Power of a Strong Team
    45:06 Shortcut to Building a Strong Team

    Book a free call now to find out how $100K Mastermind can help you scale your product to six-figures in 2026: https://gillianperkins.com/100k

    FREE Resources to Grow Your Online Business:

    • The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
    • Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
    • Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


    Work with Gillian Perkins:

    • Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
    • Get your online biz started with Startup Society: https://startupsociety.com
    • Learn more about Gillian: https://gillianperkins.com
    • Instagram: @GillianZPerkins
    続きを読む 一部表示
    47 分
  • Ep 312: Beyond "Time Management" - Creating a LIFE-GIVING SCHEDULE, with Lissa Figgins
    2026/01/13

    In this episode, I speak with Lissa Figgins, a scaling strategist who helps entrepreneurs reclaim their time and combat burnout.

    Lissa shares her transformative journey from being overwhelmed by hustle culture to embracing heart-centered time management, emphasizing a shift from managing time to multiplying it. Together, we explore the profound impact of mindset on productivity and well-being.

    Key Takeaways:

    • Heart-Centered Time Management: Lissa discusses the misconception that busyness equates to productivity, urging entrepreneurs to find purpose beyond their output.
    • Reframing Your Relationship with Time: The dialogue stresses the importance of prioritizing meaningful tasks by asking, "What is it time for?" instead of fixating on the clock.
    • Time Anchor Zones: Lissa introduces a flexible scheduling method that accommodates life’s interruptions, enhancing focus without the guilt of multitasking.
    • Growth Mapping: She outlines a strategy to break annual goals into manageable 12-week segments, facilitating clear focus without overwhelm.
    • Accountability and Support: Lissa highlights the significance of sharing goals with others to boost success rates.

    This episode serves as an empowering call to action for entrepreneurs seeking balance, providing practical strategies to approach time as an abundant resource. Tune in for actionable tips to help you work less and earn more!

    0:00 Introduction to Time Management
    1:26 The Reality of Busyness
    6:01 Unhurrying the Heart
    7:41 Transitioning from Busyness to Leadership
    9:53 Changing Beliefs About Time
    12:41 The Role of Time Stewardship
    18:52 Embracing Flexibility in Planning
    23:00 Multiplying Your Time
    28:05 Yearly Planning Insights
    31:30 Wrapping Up and Resources

    Lissa's Links:
    - Website: https://redeemhertime.com
    - Facebook: https://www.facebook.com/lissa.figgins

    Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method

    More FREE Resources to Grow Your Online Business:

    • Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
    • Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


    Work with Gillian Perkins:

    • Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
    • Get your online biz started with Startup Society: https://startupsociety.com
    • Learn more about Gillian: https://gillianperkins.com
    • Instagram: @GillianZPerkins
    続きを読む 一部表示
    37 分
  • Ep 311: The Biggest LEGAL MISTAKES New Business Owners Make (w/ Attorney Sam Vander Wielen)
    2026/01/06
    In this episode, I talk to Sam Vander Wielen, a lawyer turned entrepreneur and best-selling author, about legal essentials for new business owners.We delve into the often-overlooked legal frameworks necessary for safeguarding entrepreneurial ventures and share actionable advice to help you avoid costly mistakes.Key Takeaways:Foundational Legal Protections: Sam outlines three critical components: registering your business as an LLC, drafting robust contracts, and obtaining necessary business insurance to mitigate risks.Timelines in Legal Action: Many entrepreneurs delay securing legal protections. Sam stresses the importance of establishing these safeguards from day one, even before initial profits.Professional Business Management: Sam underscores the necessity of enforcing contracts and maintaining clear boundaries with clients to ensure smooth operations.Clarity in Contracts: Clear and comprehensive contracts are vital. Sam advocates for professional templates to avoid confusion and protect interests.Choosing the Right Business Insurance: Entrepreneurs should work with brokers for tailored coverage to safeguard all business aspects, especially in online ventures.Partnership Dynamics: Sam warns against 50-50 partnerships, advocating for clear roles to prevent disputes and enhance decision-making efficiency.Embracing Legal Literacy: Sam encourages entrepreneurs to become familiar with legal terms and evolve their contracts as their businesses grow.This episode is a crucial resource for entrepreneurs to confront the legal complexities of their businesses confidently. Tune in for insights that empower you to maintain legal safety while focusing on growth and sustainability!Chapters:0:00 Teaser Clips0:32 Intro from Gillian2:45 Sam's Book Journey4:11 Building a Sustainable Business8:06 Common Legal Mistakes11:43 Understanding LLC Protection15:46 The Pitfalls of Partnerships18:36 Contracts and Terms of Service24:53 The Role of AI in Legal Documents30:10 Navigating Business Insurance36:10 Beyond the Basics of Legal Protection37:51 Conclusion and ResourcesSam's links:Free Legal Workshop: https://samvanderwielen.samcart.com/referral/Legal-workshop/rOhbxf8KbgOnMbqqLegal Foundations Pack: https://samvanderwielen.samcart.com/referral/legal-foundations/rOhbxf8KbgOnMbqqSam's Instagram: https://www.instagram.com/samvanderwielen Sam's YouTube: https://www.youtube.com/@SamVanderWielenListen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-methodMore FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
    続きを読む 一部表示
    39 分
  • Ep 310: Scaling 101 – What It Really Means to Scale + How to Do It
    2025/12/30

    In this episode, I redefine the concept of scaling in entrepreneurship and dive into how to expand your businesses efficiently while maintaining your personal well-being. I challenge the misconception that scaling equates to simply increasing employee headcount or ad spend, instead emphasizing a smarter approach focused on leveraging resources for greater output without disproportionate input.

    I draw a clear distinction between scaling and traditional growth and outline a strategic pathway comprising three essential stages: foundation building, optimization, and exponential expansion. By stabilizing the business and refining offers in the foundation stage, entrepreneurs can transition to increasing efficiency in sales and marketing during the optimization phase, ultimately leading to expansive growth through replicable processes.

    Listen to learn four key levers for effective scaling: implementing systems and automation, developing leveraged products, enhancing marketing visibility, and strategic team building. Each lever provides concrete action steps for entrepreneurs at any stage, empowering you to take immediate, actionable measures toward your scaling goals.

    If you want to transform your understanding of business growth and unlock the potential for smarter scaling, all while avoiding burnout, then don't miss this episode!

    Chapters:
    0:20: Introduction to Scaling
    0:46: Understanding the Right Mindset
    3:51: Defining Scaling
    7:38: Examples of Strategic Scaling
    9:28: The Three Stages of Scaling
    10:42: Building the Foundation
    12:01: The Optimization Stage
    13:38: Exponential Expansion
    14:53: Transitioning Between Stages
    16:09: Four Levers to Scale Your Business
    16:30: Systems and Automation
    21:07: Leveraged Products
    24:21: Marketing and Visibility
    26:43: The Role of Your Team
    29:11: The Scaling Action Plan
    41:46: Q&A Session

    FREE Resources to Grow Your Online Business:

    • The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
    • Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
    • Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


    Work with Gillian Perkins:

    • Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
    • Get your online biz started with Startup Society: https://startupsociety.com
    • Learn more about Gillian: https://gillianperkins.com
    • Instagram: @GillianZPerkins
    続きを読む 一部表示
    1 時間
  • Ep 309: This NEW Instagram Launch Strategy Is Changing Digital Marketing (with Brittany Roberts)
    2025/12/23
    In this episode, I interview Brittany Roberts, the mastermind behind the Instagram Launch Lab, about her innovative product launch methods that emphasize simplicity and creativity.Brittany helps online coaches and creatives build launches that everyone wants a piece of — by turning Instagram into their hottest launch asset.She's an award-winning Social Media Manager and the creator of Instagram Launch Lab, where she teaches a show-stopping, scroll-stopping strategy that transforms casual followers into paying clients.Brittany has led organic strategy for multiple six- and seven-figure women-led brands, and created standout campaigns for names like My Muscle Chef, Royal Caribbean, and Later.Since starting her own brand in 2020, she has coached hundreds of women internationally and grown an engaged Instagram audience from scratch.Brittany is a creativity-led strategist, and the host of The One Woman Show — which debuted at #3 in the Australian Marketing Charts.Key takeaways from this episode include:Evolving Launch Strategies: Brittany shares her shift from traditional funnels to using Instagram's "Close Friends" for more relaxed audience engagement.Curated Content: Short, engaging videos allow followers to learn without feeling overwhelmed, making content digestible.Simple Launch Processes: A three-day training series can effectively foster engagement without complexity.Boosting Participation: Gamified elements and exclusivity enhance interaction rates with her audience.Soft Selling Techniques: Gradual calls to action lead participants through a nurturing process to a final offer.Feedback for Improvement: Continuous refinement of her approach based on audience reactions drives success.Brittany's success illustrates how simplifying launches can lead to substantial results. Tune in for actionable insights to elevate your launch strategy!Chapters:0:00: Introduction to a New Launch Strategy1:16: The Shift Away from Fancy Funnels5:10: Embracing Instagram Stories for Engagement9:24: Building Exclusivity with Close Friends14:58: Innovative Ways to Opt-In19:59: The Close Friends List Strategy25:59: Adapting to Changing Marketing Strategies27:14: Content Structure for Instagram Stories30:48: Educational Challenges and Takeaways38:48: Call to Action and Conversion Strategies46:55: Planning and Prep for Launch Series52:21: Wrapping Up and Resources AvailableEmail Brittany: brittany@thesocialbritify.comShe can be found on socials @thesocialbritifyThe Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-labCan We Be Honest About Launching? Podcast: https://podcasts.apple.com/bb/podcast/can-we-be-honest-about-launching-the-campaign/id1857551172Want to grow your business with YouTube? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registrationFREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
    続きを読む 一部表示
    55 分
  • Ep 308: How to Find a Profitable Product Idea
    2025/12/16

    In this episode, I explore the vital first step in entrepreneurship: identifying a profitable product idea, which is crucial for building a successful online business. I emphasize the iterative nature of product development and the importance of tapping into market needs through personal frustrations and community insights.

    Listeners will learn how to harness everyday challenges to uncover authentic product ideas with built-in validation. I also share valuable strategies for exploring what’s selling in your niche by analyzing popular marketplaces like Amazon, Etsy, and Kickstarter for sales data, reviews, and trends.

    I outline a straightforward testing strategy to evaluate profit potential, utilizing tools like Google Trends and market size assessments to ensure demand and consumer willingness to pay. Using a practical example of launching an online course, I guide you through idea conception, validation, and beta launches.

    Throughout the episode, I encourage embracing uncertainty, experimenting, and taking incremental steps toward your entrepreneurial goals. Join me to discover how to brainstorm, validate, and act on product ideas, all while reshaping your approach to work-life balance.

    Don't miss this episode if you're ready to embrace innovation and reshape your entrepreneurial narrative!

    Chapters:
    0:03; Finding Profitable Product Ideas
    0:46: The Freedom of Entrepreneurship
    2:08: Generating Product Ideas
    3:30: Listening to Online Conversations
    5:40: Studying What Sells
    6:37: Testing Your Product Idea
    12:53: Validating Your Idea
    18:16: Action Steps to Take
    20:33: Resources for Your Journey
    24:22: Engaging with Your Audience

    Grab our FREE course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in

    More FREE Resources to Grow Your Online Business:

    • The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
    • Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.


    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!


    Work with Gillian Perkins:

    • Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
    • Get your online biz started with Startup Society: https://startupsociety.com
    • Learn more about Gillian: https://gillianperkins.com
    • Instagram: @GillianZPerkins
    続きを読む 一部表示
    25 分