In today's episode, I’m chatting with Jacques Hopkins, the creator of the wildly successful online course Piano in 21 Days, which has brought in over $4 million in sales. Jacques shares how he went from struggling to make a single sale to earning consistent five-figure months, all while teaching adults how to play piano online. We talk about his initial pricing strategy, how he started driving traffic through YouTube, and the game-changing role that sales funnels played in his business. He also walks me through how adding an evergreen webinar and a strategic discount model dramatically increased his revenue. I loved how transparent Jacques was about what worked, what didn’t, and how he’s continued to optimize his systems over time. If you’ve ever wondered whether it’s possible to build a profitable online course in a niche market, especially something in the arts or music, you’ll find this conversation incredibly encouraging and full of actionable advice. Whether you’re just getting started or looking to take your course sales to the next level, this episode is packed with real-world insight that can help you build a sustainable and scalable online business.

Listen to the full episode to hear:

• How Jacques grew his online course Piano in 21 Days to over $4 million in sales
• The YouTube strategy he used to drive consistent traffic and leads
• Why sales funnels were the turning point in his business growth
• How an evergreen webinar and smart discounting boosted his conversions and revenue

FREE Resources to Grow Your Online Business:

• Learn more about Jacques: https://pianoin21days.com/
• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
  
  

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I’m joined by the incredible Bonnie Christine, an internationally renowned surface designer, entrepreneur, and award-winning online educator. Bonnie shares the inspiring story of how she discovered her zone of genius, that sweet spot where your greatest talents and deepest passions meet, and how that discovery completely transformed her business.

We dive into what it looked like for her to go from solopreneur to building and leading a thriving multimillion dollar company. Bonnie walks us through practical steps for identifying your own zone of genius, prioritizing those tasks, and learning to delegate the rest. We also talk about how to build a strong, supportive team and why tools like time audits and SOPs (Standard Operating Procedures) are essential for creating a business that runs smoothly without you doing it all.

If you’re ready to scale your business, work less, and earn more, this conversation is packed with actionable insight you won’t want to miss.

Listen to the full episode to hear:

• How to identify and work within your zone of genius
• Practical tips for delegating and building a supportive team
• Tools to streamline your business, like time audits and SOPs
• Bonnie’s journey from solopreneur to multimillion dollar business owner

FREE Resources to Grow Your Online Business:

• Bonnie Christine's Scaling & Hiring Guide: https://www.bonniechristine.com/sostofreedom
• The 100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in
  
  

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I’m sharing the top two easiest and most profitable online businesses you can start with zero experience and no budget: freelancing and coaching or consulting.

I break down exactly how freelancing in roles like customer service, executive assistance, social media management, and tech support can help you start earning quickly, even if you're brand new to the online business world. I also dive into the world of coaching and consulting, exploring how you can turn your personal experience or expertise in areas like parenting, wellness, business, or tech into a thriving client-based business.

You’ll hear practical steps to help you get started right away, from networking and creating a simple business plan to using social media to attract your first clients. Whether you're looking to replace your income or just make some extra money on the side, this episode is packed with clear, actionable advice to help you take the first step.

If you’ve been wondering how to break into online business without any upfront investment, this one's for you. Let’s get started.

Listen to the full episode to hear:

• The two best online businesses to start with no experience or budget
• Freelancing roles that are easy to learn and quick to earn from
• How to turn your personal experience into a coaching or consulting offer
• Actionable steps to start getting clients through networking and social media

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

FREE Resources to Grow Your Online Business:

• The Easiest Business Plan Ever: https://www.gillianperkins.com/the-easiest-business-plan-ever
• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

I recently had the chance to switch roles and become the guest on Kwadwo Sampany Kessie's podcast The Art of Online Business. In our conversation, I shared the evolution of my business, my approach to simplifying offers, and how YouTube has played a major role in generating high-quality leads. I also gave a detailed look at my current business model, including my high-ticket coaching program, low-ticket membership, and YouTube course.

We dove into the emotional challenges that come with entrepreneurship, especially during those frustrating revenue plateaus, and the strategy shifts I have made along the way. If you are interested in building a sustainable business, using YouTube to attract better leads, and maintaining a healthy balance between work and growth, this is an episode you will not want to miss!

Listen to the full episode to hear:

• How I simplified my offers to create a more sustainable business
• The role YouTube plays in generating consistent, high-quality leads
• The emotional challenges of entrepreneurship and how I navigated revenue plateaus
• A behind-the-scenes look at my current business model and revenue streams

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In today's episode, I’m joined by Dustin Riechmann, the founder of Seven Figure Leap. Dustin shares how he grew his business from the ground up to nearly a million dollars in just a few short years—all by strategically using podcast guesting and “serve calls” to attract his ideal clients.

We dive into his unique five-step framework for podcast guesting that actually gets results, plus the powerful role mastermind groups played in his growth. Dustin also shares insights from his experience as a certified StoryBrand guide and how building strong relationships (and getting clear on your message) can truly move the needle in your business.

If you’re growing a high-ticket program or group coaching offer, this episode is packed with practical strategies you’ll want to implement right away.

Listen to the full episode to hear:

• How Dustin used podcast guesting to grow his business to nearly $1M
• The five-step framework for getting real results from podcast interviews
• Why “serve calls” are a powerful strategy for attracting high-ticket clients
• The role of mastermind groups and strong relationships in business growth

FREE Resources to Grow Your Online Business:

• Learn more about Dustin: https://7figureleap.com/
• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I’m diving into a question so many entrepreneurs ask themselves at some point: Why isn’t my product selling? If you’ve ever felt like you had a great idea that just didn’t gain traction, you’re not alone, and the good news is, there’s usually a fix.

I’m breaking down the misconception that having a good idea is enough to guarantee sales. Spoiler alert: it’s not. Marketing plays a huge role, and oftentimes, it’s not that your idea is bad — it’s that it needs a better strategy or a small (or big) pivot based on what your customers actually want.

We’ll look at real world examples like Instagram and Airbnb to see how successful companies started with one idea, listened to user feedback, and evolved into something that people were eager to pay for. I’m also sharing how you can apply this to your own business by using the exact strategies we teach inside Validate, my program designed to help you test, refine, and position your product for success.

If you're feeling stuck or unsure why your product isn’t selling like you hoped, this episode will help you reframe the problem and take actionable steps to move forward with clarity and confidence.

Listen to the full episode to hear:

• Why having a “great idea” isn’t always enough to make sales
• The role of marketing in turning interest into income
• How real businesses like Instagram and Airbnb adapted to succeed
• Practical steps to validate and improve your product with customer feedback

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In today’s episode, I’m sharing how I’ve been using AI to turn my videos into blog posts quickly and efficiently while still keeping my unique voice. I’ll tell you all about the custom AI assistants I’ve built with the help of AI expert Dave Heath and how they’re helping me repurpose content in a way that feels authentic. No generic robotic writing, just solid blog posts that reflect my thoughts, tone, and style.

You’ll hear exactly how we set it all up step by step so you can do the same. Whether you’re a content creator, business owner, or just someone who wants to make more of the content you’ve already created, I think you’re going to love this.

And if you want to try it for yourself, I’m also giving away a free prompt and video tutorial to help you get started.

Get the free copy & paste ChatGPT prompt to build a custom GPT of your own here 👉 https://gillianperkins.com/video-to-blog-with-ai

Listen to the full episode to hear:

• How I use AI to turn video transcripts into blog posts
• The process of building a custom AI assistant with Dave Heath
• A step-by-step walkthrough for setting up your own assistant
• A free prompt and video tutorial to help you get started

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I sit down with Chelsi Jo, a home management expert and professional business organizer, to talk about the challenges of balancing home life, homeschooling, and running a business. Chelsi shares her unique approach to organizing daily routines in a way that makes consistent work time possible—even when you’re juggling a full-time job, kids, or other responsibilities.

She introduces her five-block time-blocking method, a simple but effective strategy for structuring your day to maximize productivity. We also dive into the importance of preparation, creating routines that fit your lifestyle, and making organization work for you rather than the other way around. Whether you're a busy entrepreneur, a full-time employee, or a stay-at-home parent, Chelsi’s insights will help you create structure, stay organized, and move your business forward—without feeling overwhelmed.

Listen to the full episode to hear:

• Chelsi’s five-block time-blocking method for structuring your day.
• How to create consistent work time, even with a full schedule.
• The importance of preparation and setting up routines that fit your lifestyle.
• Practical strategies for balancing business, home life, and homeschooling.

FREE Resources to Grow Your Online Business:

• Learn more about Chelsi Jo: https://chelsijo.co/syl
• The 100K Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins