In today's episode, I’m chatting with Jacques Hopkins, the creator of the wildly successful online course Piano in 21 Days, which has brought in over $4 million in sales. Jacques shares how he went from struggling to make a single sale to earning consistent five-figure months, all while teaching adults how to play piano online. We talk about his initial pricing strategy, how he started driving traffic through YouTube, and the game-changing role that sales funnels played in his business. He also walks me through how adding an evergreen webinar and a strategic discount model dramatically increased his revenue. I loved how transparent Jacques was about what worked, what didn’t, and how he’s continued to optimize his systems over time. If you’ve ever wondered whether it’s possible to build a profitable online course in a niche market, especially something in the arts or music, you’ll find this conversation incredibly encouraging and full of actionable advice. Whether you’re just getting started or looking to take your course sales to the next level, this episode is packed with real-world insight that can help you build a sustainable and scalable online business.

Listen to the full episode to hear:

• How Jacques grew his online course Piano in 21 Days to over $4 million in sales
• The YouTube strategy he used to drive consistent traffic and leads
• Why sales funnels were the turning point in his business growth
• How an evergreen webinar and smart discounting boosted his conversions and revenue

FREE Resources to Grow Your Online Business:

• Learn more about Jacques: https://pianoin21days.com/
• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
  
  

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I’m joined by the incredible Bonnie Christine, an internationally renowned surface designer, entrepreneur, and award-winning online educator. Bonnie shares the inspiring story of how she discovered her zone of genius, that sweet spot where your greatest talents and deepest passions meet, and how that discovery completely transformed her business.

We dive into what it looked like for her to go from solopreneur to building and leading a thriving multimillion dollar company. Bonnie walks us through practical steps for identifying your own zone of genius, prioritizing those tasks, and learning to delegate the rest. We also talk about how to build a strong, supportive team and why tools like time audits and SOPs (Standard Operating Procedures) are essential for creating a business that runs smoothly without you doing it all.

If you’re ready to scale your business, work less, and earn more, this conversation is packed with actionable insight you won’t want to miss.

Listen to the full episode to hear:

• How to identify and work within your zone of genius
• Practical tips for delegating and building a supportive team
• Tools to streamline your business, like time audits and SOPs
• Bonnie’s journey from solopreneur to multimillion dollar business owner

FREE Resources to Grow Your Online Business:

• Bonnie Christine's Scaling & Hiring Guide: https://www.bonniechristine.com/sostofreedom
• The 100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in
  
  

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I’m sharing the top two easiest and most profitable online businesses you can start with zero experience and no budget: freelancing and coaching or consulting.

I break down exactly how freelancing in roles like customer service, executive assistance, social media management, and tech support can help you start earning quickly, even if you're brand new to the online business world. I also dive into the world of coaching and consulting, exploring how you can turn your personal experience or expertise in areas like parenting, wellness, business, or tech into a thriving client-based business.

You’ll hear practical steps to help you get started right away, from networking and creating a simple business plan to using social media to attract your first clients. Whether you're looking to replace your income or just make some extra money on the side, this episode is packed with clear, actionable advice to help you take the first step.

If you’ve been wondering how to break into online business without any upfront investment, this one's for you. Let’s get started.

Listen to the full episode to hear:

• The two best online businesses to start with no experience or budget
• Freelancing roles that are easy to learn and quick to earn from
• How to turn your personal experience into a coaching or consulting offer
• Actionable steps to start getting clients through networking and social media

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

FREE Resources to Grow Your Online Business:

• The Easiest Business Plan Ever: https://www.gillianperkins.com/the-easiest-business-plan-ever
• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins