In this episode, I speak with Alex Cattoni about her business evolution from client work to educational initiatives in copywriting and marketing. Anticipating a return to high-level strategy by 2026, she emphasizes keynote speaking and personal branding. Cattoni reflects on her transformative YouTube journey, her flagship course, and her mastermind program's growth, highlighting the importance of community over automated marketing. She addresses changes in consumer messaging post-COVID-19 and the value of live interactions in launches. Looking ahead, she shares excitement for her personal brand relaunch and discusses AI's role in enhancing human creativity and storytelling.

Chapters:
0:00 Introduction
2:21 Evolution of Business Strategy
5:55 Key Decisions in Business Growth
11:34 Mastermind Structure and Dynamics
13:31 Media Features and Recognition
14:36 Trends in Launch Strategy
21:11 Engagement in Marketing
34:02 Successful Initiatives of 2025
37:17 Exciting Future Projects for 2026
43:46 The Role of AI in Creativity

Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validate

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, Gillian Perkins shares practical ways to turn the time you’d normally spend scrolling on your phone into time that actually makes you money.

She breaks down a wide range of opportunities—from simple microtasks you can do in minutes, to client services and local gigs, all the way to building a full business from your phone. Whether you’re looking for a low-effort side hustle or a scalable income stream, this episode will help you find options that fit your lifestyle.

As you listen, you’ll discover how to replace mindless phone use with productive, income-generating activities—and how to choose the right path depending on whether you want quick cash or long-term growth.

Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validate

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

Timestamps:
00:00 Why We Scroll (and How It Wastes Time)
01:16 Making Money From Your Phone Instead
02:17 Overview of Income Categories
03:32 Microtask Apps (MTurk, Clickworker, Remote Tasks)
05:55 Research Studies (Respondent, Prolific)
08:02 Client Services You Can Do From Your Phone
08:25 Short-Form Content Creation for Creators
10:07 Community Management & Moderation
12:04 Local Lead Connector Business
15:10 Local Opportunities & Marketplace Arbitrage
16:34 Mystery Shopping Apps
18:14 TaskRabbit & Local Service Gigs
19:33 Delivery Apps (Uber Eats, DoorDash, Instacart)
20:03 Making Money by Creating Content
21:50 Selling Your Own Products or Services
23:03 Side Hustle vs Full-Time Income Paths
23:53 Free Course: Small Business 101
24:42 How to Turn a Side Hustle Into Full-Time Income

In this episode, Gillian Perkins talks with sales expert and entrepreneur Andee Hart about the real reasons customers aren’t buying—and why it’s usually not your product that’s the problem.

Andee shares insights from her 17-year career in corporate sales and her experience building a product-based business, breaking down the most common (and overlooked) mistakes that prevent sales—from unclear messaging to friction in the buying process.

As you listen, you’ll learn how to improve your conversions without reinventing your offer—by refining how you present, sell, and deliver your product so it becomes an easy “yes” for your ideal customer.

Ready to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validate

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

Timestamps:
00:00 Introduction & Meet Andee Hart
02:09 Andee’s Background in Sales & Entrepreneurship
05:30 Helping Product Makers Scale Through Wholesale
08:09 Why It’s Usually NOT Your Product
11:10 Reason #1: Inadequate Product Information
17:15 Reason #2: Lack of Convenience
21:34 Reason #3: Unclear Value Proposition
25:48 Reason #4: Lack of Follow-Up
28:30 Reason #5: Poor Customer Experience
30:25 Recap of the 5 Reasons
31:07 Where to Find Andee Hart
31:26 Validate Program Invitation