What if you could reclaim 10+ hours a week without working harder, waking up earlier, or finally finding the perfect productivity system? Grab my free 10-episode series, The $100K Method, for the systems that let me build a business that doesn't need me in every corner of it: https://www.gillianperkins.com/100k-method-signup

Delegation sounds simple: hire help, hand things off, get your time back. In reality, it often creates more questions and more management, unless you build the right structure around it. This week I'm joined by Gina Cotner, founder and CEO of Athena Executive Services, one of the top US-based executive assistant agencies. Gina's spent the last decade pairing highly skilled EAs with busy founders and executives, and she doesn't just treat delegation as an outsourcing task. She teaches leaders how to build trust, transfer real ownership, and create accountability so their business runs better without them doing everything.

In This Episode, I Cover:

• Why delegating a task doesn't automatically buy you your time back
• The one habit that turns a hire into a task-doer instead of a real partner
• Why the first 30 days with a new hire matter more than any month after
• The exact three questions Gina uses to hand off a project and make it truly theirs
• What a US-based executive assistant actually costs, and how that compares to overseas VAs and solo freelancers
• How to tell early whether you've hired the wrong person for the role

Special Offer for Work Less, Earn More Listeners

Receive 5 free hours of service added to your first full month of work with Athena Executive Services (AES) — a $275 value! Just mention this offer during your first call with them.

Connect with Gina Cotner:
Website: https://www.athenaexecutiveservices.com/
LinkedIn: https://www.linkedin.com/in/athenaea/
Instagram: https://www.instagram.com/aes_executive_assistants

Grow Your Online Business:
Free training, Small Business 101: https://gillianperkins.com/free-training-small-business-101/
The $100K Method (free 10-episode podcast series): https://www.gillianperkins.com/100k-method-signup

Connect with Gillian:
Website: https://gillianperkins.com
Instagram: @GillianZPerkins

If your launches have been underperforming, the problem probably isn't your offer — it's the strategy around it. Today I'm sitting down with Shannon Matson, founder of The Social Bungalow and former corporate VP of marketing, to talk about what's actually working in online business launches right now.

Shannon has built an eight-figure business helping online entrepreneurs build a signature offer and sell it consistently. In this conversation, she breaks down the exact launch framework she's using today, why the old playbook isn't cutting it anymore, and the subtle mindset shift that makes buyers feel like they came to the decision, rather than being sold to you.

In This Episode, We Cover:

• The Double Milestone Approach: How Shannon structures a private podcast + live event sequence to warm and pre-sell audiences before cart ever opens, and why it converts so much better than a cold webinar
• Intrinsic vs. extrinsic motivation: Why flipping the 80/20 ratio (less urgency, more conviction) is the key to lower refunds and higher referrals
• Low-ticket self-liquidating offers: How Shannon uses a paid asynchronous product between launches to build a pool of buyers (not just subscribers), and why a price tag actually increases conversion into the main offer
• The deposit + bonus month structure: A specific payment plan design that reduces buyer friction, increases completion rates, and builds in a natural renewal conversation
• The Popcorn Theory: Why most business owners quietly run out of new customers and don't notice until it's too late, and what to do about it (hint: it's not more Instagram content)

Connect with Shannon Matson:

• Free private podcast WTF Is Happening in the Online Space: https://thesocialbungalow.com/wtf-is-happening-online
• Instagram: @thesocialbungalow

FREE Resources to Grow Your Online Business:

Is your online business making as much as you hoped it would? If not, listen to my free private podcast series Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It) https://gillianperkins.com/stuck

Connect with Gillian:

🌐 https://gillianperkins.com

📺 https://youtube.com/gillianperkinsonline/

📲 Instagram: @GillianZPerkins

Screenshot this episode, share to Instagram Stories, and tag @gillianzperkins — I'd love to see you listening!

Until next week — stay focused and take action.

In this episode, I'm telling the full story of how one $27 live class turned into a $100,000/year business, and breaking down the exact process I'd recommend if you want to do the same with your own idea.

In This Episode, I Cover:

• Why testing beats planning when you're picking your first product idea
• The exact 3-email sequence that got 50 signups with barely any audience
• The relaunch move that keeps momentum building instead of fading out
• Why raising your price sends the opposite signal of what you'd expect
• The 10-step framework for building a six-figure digital product from scratch

Work with Gillian Perkins:

Free podcast series, The $100K Method (10 episodes on building an evergreen sales funnel): https://www.gillianperkins.com/100k-method-signup

FREE Resources to Grow Your Online Business:

3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months (free workshop): https://creatorfasttrack.com/workshop-registration

Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/

Connect with Gillian:

Website: https://gillianperkins.com

Instagram: https://www.instagram.com/gillianzperkins/

Until next week - stay focused and take action.