In today's episode, I’m sharing a conversation with content strategist Jana Osofsky all about how to simplify your content marketing strategy while increasing conversions. Jana explains her “capsule blog library” approach — a system built around creating a small collection of intentional, evergreen content that helps your audience feel ready to buy. We discuss why repetition matters more than constantly creating new content, how to repurpose long-form content effectively, and why blogging can still be one of the most powerful low-lift marketing tools for digital entrepreneurs.

Listen to the full episode to hear:

• Why creating 12–20 intentional blog posts can outperform constantly publishing new content
• How to repurpose long-form content into emails, social posts, collaborations, and sales assets
• The biggest mistake entrepreneurs make with content marketing — and what to focus on instead
• Why repetition and clear messaging help you become known for your expertise faster
• How creating content helps refine your offers, messaging, and overall business strategy

Want to quit your job in the next 6-12 months with passive income from selling digital products online?
Check out Startup Society:
https://startupsociety.com

Have you already started your business, but it isn’t generating consistent income?
Schedule a free, 30-minute strategy session with our team to get unstuck!
https://gillianperkins.as.me/?appointmentType=57013246

FREE Resources to Grow Your Online Business:

• Grab our free course: Small Business 101: https://gillianperkins.com/free-training-small-business-101
• Learn “The $100K Method” with our free audio course: https://www.gillianperkins.com/100k-method-signup

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

Is your online business making as much as you hoped it would?
If not, listen to my free private podcast series:
👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)
🔗 https://gillianperkins.com/stuck

Want to grow your business without a massive personal brand or a big ad budget? Chandler Bolt did it — to the tune of $75 million — and in this episode, he breaks down exactly how.

Chandler is the founder of Self-Publishing School, which has helped over 7,000 authors publish their books and has done over $75M in gross revenue. His secret? Books and partnerships. In this conversation, he shares the full strategy — including how one book has generated $7 million in the last 12 months alone.

Listen to the full episode to hear:

• Why a book is the new business card — and why giving it away for free actually makes you more money, not less
• The 5 Ps of the 8-Figure Profit Bridge — Chandler's framework for thinking through every stage of business growth (paying customers → product market fit → profit → people → process)
• The $6–8M partnership playbook — how Chandler's team does 40–70 speaking events per year and runs webinars with partners to drive the majority of their revenue
• The 4 Ps of a bestselling book — person, pain, promise, price — and why getting clear on these before you write a single word changes everything
• The 30-day rough draft challenge — write 1 hour a day for 30 days, and you'll have most of your book done
• Book vs. paid program — why writing a book on the same topic as your course won't cannibalize sales (book = strategy; program = tactics)

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

Is your online business making as much as you hoped it would?
If not, listen to my free private podcast series:
👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)
🔗 https://gillianperkins.com/stuck

If you've built any kind of following on Instagram — even a small one — you've probably noticed the same pattern: people like your posts, watch your stories, maybe even comment. But when it comes time to sell? Crickets. In this episode, I explain exactly why that's happening and share the strategy I use to bridge the gap between Instagram engagement and actual revenue.

In This Episode, I Cover:

• The three reasons your Instagram followers aren't buying — low engagement on sales posts, followers who aren't ready to buy yet, and the friction created by the infamous "link in bio"
• Why common fixes don't work — posting more consistently, upgrading your content quality, chasing more followers, and rewriting your sales page all miss the root problem
• The fix that actually works — using Instagram comment automation (via ManyChat) to turn engagement into email subscribers, without a link in bio or a hard sell
• Why I close 90% of my sales via email — and why converting Instagram followers into subscribers is the highest-leverage move you can make on the platform
• Two specific ways I use this strategy — to fill free webinars and workshops, and to grow my email list from every single post

Want to get more out of your Instagram following? Get 30 days of ManyChat free → https://manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=GillianPerkins&utm_content=YT — use code GILLIANPERKINS at checkout.

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

Learn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup