n this inspiring episode of Women of a Certain Stage, host Lauren Turin connects with Shannan Hanson, who transformed her 25-year corporate career in customer success into a thriving menopause coaching practice. Just months after completing her certification, Shannan organized a groundbreaking community summit that brought together 75+ women, 15 exhibitors, and 7 speakers—proving that passion, determination, and community can create powerful change.

Shannan shares her deeply personal story of navigating perimenopause while climbing the corporate ladder, the moment she realized her symptoms weren't COVID or stress, and how HRT combined with lifestyle changes became truly transformative. Her journey from corporate executive to menopause coach, mountain biker, and marathon runner demonstrates that midlife isn't about slowing down—it's about redirecting your energy toward what matters most.

[00:03:00] The moment of doubt: "Are you sure you want to do this?"

[00:06:00] From monthly meetups to annual events: building sustainable community

[00:07:00] Sharing personal stories unlocks connection for others

[00:10:00] The 2020 turning point: discovering "Hit Play Not Pause" podcast

[00:11:00] "I'm never working for a man again" and choosing passion over paychecks

[00:14:00] Small 1% changes create massive transformation over time

[00:15:00] Translating customer success skills into client-first coaching

[00:18:00] How ideas evolve through the coaching program

[00:19:00] Education builds the confidence that perimenopause stole

[00:20:00] When you can't drive on the motorway: confidence lost in unexpected ways

[00:23:00] The doctor who prescribed Prozac instead of listening about menopause

[00:23:30] May 2024: Starting HRT after a marathon and everything changes

[00:25:30] The power of decluttering: "The Stress of the Mess"

[00:29:00] A quarter mile from the woods: nature as sanctuary and sanity

[00:30:00] Advice for aspiring menopause coaches: follow your heart

• Community is irreplaceable: Online connection can't replace the power of in-person hugs and shared stories
• Timeline from certification to summit: 3 months from graduation to organizing a 75+ person community event
• The three-time rule: When something comes up three times, act on it
• Accountability matters: Self-paced programs lack the structure high achievers need
• HRT isn't magic alone: May 2024 HRT start combined with lifestyle changes created transformation
• Perimenopause mimics everything: COVID stress, depression, burnout—symptoms hide in plain sight
• Doctors don't always listen: Prescribed Prozac when she asked about menopause
• Executive functioning disappears: High-level decision-making becomes impossible
• Camera-off meetings: Hot flashes force professional compromises
• Strength training changes everything: Critical for marathon training in midlife
• Corporate skills translate: Customer success, empathy, team building become coaching superpowers
• Decluttering gives back control: One of the most powerful exercises in the menopause plan
• 1% changes compound: Small consistent shifts create massive transformation
• Nature is non-negotiable: Daily time outdoors maintains mental health
• Partnership opportunities...

In this powerful episode of Women of a Certain Stage, host Lauren Turin speaks with Julie about her journey from running a successful recruitment business for 13 years to retraining as a menopause coach. Julie shares the raw reality of perimenopause hitting at 49, the burnout that followed, and the moment everything changed when she finally started HRT at 51.

With 23 years in recruitment—a fast-paced, service-driven industry requiring constant multitasking—Julie found herself losing the drive, confidence, and decision-making abilities that had defined her career. Her story illuminates how menopause can derail even the most capable professionals, and why supporting women through this transition isn't just compassionate—it's smart business.

[00:01:00] 23 years in recruitment: the fast-paced reality of running your own business

[00:02:00] Age 49: when fatigue and hot sweats started impacting energy

[00:03:00] The overnight crash: burnout, stress, and loss of confidence

[00:04:00] Core skills of recruitment: multitasking, tenacity, and service excellence

[00:06:00] AI's impact on recruitment and the value of human consultancy

[00:08:00] Why Women of a Certain Stage: authenticity, credibility, and community

[00:09:00] "Why should I choose you?" The answer that sealed the decision

[00:11:00] Meeting up at Pauselive: the power of cohort connections

[00:12:00] Expert speakers that stood out: coaching vs mentoring, diversity, and sexuality

[00:14:00] The transformation opportunity: reimagining life at menopause

[00:15:00] Running menopause support groups at local leisure centers

[00:16:00] Jane's story: from antidepressants to HRT advocacy

[00:17:00] Bringing a BMS GP specialist to the community

[00:19:00] Passion for supporting female entrepreneurs and business leaders

[00:20:00] The real cost of replacement: 18-20% minimum of salary

[00:22:00] Women leaving STEM: the knowledge drain we can't afford

[00:23:00] Game-changing modules: hydration, nutrition, and asking for help

[00:24:00] The hunger scale revelation and always being prepared

[00:25:00] "I thought I was good at asking for help—but I'm actually not"

• Perimenopause can hit overnight, stripping away drive, confidence, and decision-making ability
• HRT isn't a silver bullet—lifestyle changes like hydration create foundational wellbeing
• The sandwich generation struggles: managing elderly parents, children, and career simultaneously
• AI in recruitment threatens human consultancy but can't replace relationship-building
• Recruitment costs: minimum 18-20% of salary, but knowledge loss is incalculable
• Women leaving the workforce during menopause represents massive financial and talent drain
• Community support groups empower women to advocate with their GPs
• The receiving help module: most impactful for high-achieving women who "do it all"
• Tracking hydration transforms energy, concentration, weight management, and sleep
• Understanding hunger/fullness scales prevents blood sugar crashes and poor food choices
• Business owners need menopause awareness: retention is cheaper than replacement
• The coaching model vs mentoring: listening more, telling less

"I thought I was really good at asking for help and receiving help. But I'm actually not."

"HRT is great. It's not a silver bullet, it's just one small thing. The...

In this inspiring episode of Women of a Certain Stage, host Lauren Turin speaks with Liz Lay about her journey from over three decades in payroll management to becoming a menopause coach. Liz shares her experience of managing payroll for 47,000 employees while navigating undiagnosed perimenopause, the imposter syndrome that crept in, and the pivotal moment she decided to take a sabbatical that changed everything.

From discovering the Menopause Coach Diploma during her time off to setting up a community menopause café in her village, Liz's story demonstrates how personal experience combined with professional expertise can create meaningful change—both for yourself and your community.

[00:01:00] Three decades in payroll: education, team management, and organizational development

[00:02:00] Early menopause signs and the hysterectomy conversation

[00:03:00] "Powering through" during COVID—and the crash that followed

[00:04:00] Imposter syndrome, memory issues, and requesting flexible working

[00:05:00] The myriad of life changes: grief, new grandmotherhood, and burnout

[00:06:00] Manager offers sabbatical instead of accepting resignation

[00:07:00] Finding the Menopause Coach Diploma and the conversation that changed everything

[00:08:00] Starting the program for personal learning, not career change

[00:09:00] The 18-week journey: expert speakers, global cohort, and discovering perimenopause

[00:10:00] Being both student and observer during coaching practice

[00:11:00] Finding practice clients through friends of friends

[00:12:00] The common thread: creating safe space to talk openly

[00:13:00] Setting up a menopause café in the village

[00:14:00] Five GP visits—and finally meeting the practice menopause specialist

[00:15:00] The advanced nurse's encouragement: "Do it!"

[00:16:00] Launching in November with library support and community engagement

[00:17:00] Decision not to return from sabbatical

[00:18:00] Plans for wellness retreats and yoga collaborations

[00:20:00] The gift of reduced pressure while maintaining structure

[00:22:00] A cohort of 36 from 14 countries—and the power of WhatsApp

[00:23:00] Meeting face-to-face at Pauselive

[00:25:00] Raising awareness: men need menopause education too

[00:26:00] The man who didn't divorce—twice—because of menopause awareness

[00:27:00] "Trust the process. You are where you're meant to be."

• Perimenopause symptoms often dismissed as stress, especially in high-pressure roles
• Managers can make enormous difference by offering flexibility and sabbaticals
• Safe spaces for conversation are invaluable—many lack someone who truly listens
• Starting menopause education "for yourself" often evolves into helping others
• Community support through cohorts creates lasting connections and mutual aid
• Menopause cafés provide accessible, stigma-free environments for learning and support
• GP practices need better menopause pathways—persistence pays off
• Men benefit enormously from menopause education for workplace and home life
• Career transitions during menopause can lead to more aligned, purposeful work
• Removing pressure while maintaining structure supports learning and wellbeing

"Trust the process. You are where you're meant to be."