What does it take to turn a meaningful idea into a real business?
In this episode of the Business Impact Lab, Angela Jackson and LynnAnn Erickson sit down with Leadelle Parrish, founder of SOS Play and creator of Buzzy Buddy, an innovative comfort bear designed to help children find calm through bilateral stimulation.
Leadelle's entrepreneurial journey began when she saw the calming effect of bilateral stimulation on her grandchildren and went searching for a child-friendly product they could use on their own. When she discovered the product she envisioned didn't exist, she decided to build it.
Leadelle shares the realities of bringing an idea to market—from prototypes, product development, and customer discovery to funding, sales, feedback, and the uncertainty of scaling a young company. She also discusses the unexpected impact Buzzy Buddy is having with families, therapists, and children in foster care.
Along the way, the conversation explores leadership, "feed forward," purpose-driven entrepreneurship, and the courage to move into spaces where you don't yet have all the answers. As Leadelle puts it, sometimes you have to step forward believing that "the ground will rise up to meet you."
It's a conversation about building a business—but even more, about having the courage to begin.
Leadelle Parish's Bio:
Leadelle Parish is the founder of SOS Play, the company behind Buzzy Buddy, an innovative comfort bear designed to help children find calm through bilateral stimulation.
After seeing an opportunity to turn a simple idea into a meaningful business, Leadelle took the leap into entrepreneurship and recently completed her Master of Business Creation at the University of Utah.
She brings a founder’s perspective on building a company from the ground up—navigating product development, sales, funding, setbacks, and the challenge of growing a mission-driven business without losing sight of why it started.
https://www.linkedin.com/in/leadelle-parish-a1328034a/
https://www.sosplay.com/
https://lassonde.utah.edu/sos-play-bringing-therapeutic-comfort-to-kids-through-innovation/
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Also, check out an opportunity for Utah locals that is coming up at the Woodbury School of Business' Business Impact Lab Den Event:
Impostor Syndrome: Why You Should Care & What You Can Do About It Wednesday, September 16 | 8:30–9:45 a.m. UVU Keller Building, Entrepreneurial Institute (KB 102)
Our special guest, Dr. Bonnie Andersen, Chair of the Physics Department at Utah Valley University, will explore how impostor syndrome can affect not only our confidence as individuals, but also creativity, progress, and leadership within our organizations. You'll learn about the five types of impostor syndrome, practical strategies for managing it, and ways to create your own action plan for moving forward with greater confidence.
Come develop new skills, engage in meaningful conversation, and network with other professionals in our community. Light breakfast refreshments will be provided.
Space is limited, so reserve your spot today!
https://www.eventbrite.com/e/imposter-syndrome-why-your-should-care-what-you-can-do-about-it-tickets-1998786437039?lid=qicnoiy15ys5&utm_source=braze&utm_medium=ebml&utm_campaign=clab_coex_lcm_dss_mec_mc_mum_0_0_previousorganizer-reactivation&utm_term=US-Provo-1.TwoTowers-Reactivation.PaidTickets-listing.previousorganizer&utm_content=69a699f2-1028-4684-982c-ced9e6f5ec7f__6a8f012d4eb72427c3ba7a12697ffc2b__04a9bfbc-d724-4925-9c4e-ff477bfc3c41__2f69ecc3-4cbb-4b51-b694-2139a92b9a17&aff=ebemnsebconsumeremail