『Wizard of Ads Monday Morning Memo』のカバーアート

Wizard of Ads Monday Morning Memo

Wizard of Ads Monday Morning Memo

著者： Roy H. Williams
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10月19日まで。※適用条件あり
Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life.℗ & © 2006 Roy H. Williams マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Water Creatures

    Water Creatures
    2026/09/21
    I chose the title “Water Creatures” because it elicits the flexibility of symbolic thought, which is the subject of today’s message.“Elicits from where?” you ask.From within you.“Water” followed by “Creatures” causes you to imagine living things in a liquid world where slippery creatures wiggle through water more elegantly than birds through the air, occasionally bursting through the barrier that separates their world from our own. We see them briefly above the waterline.Symbolic language allows your listener to personalize your story and participate in it by supplying details that you did not include.Symbolic language gives you access to the thoughts and beliefs and hopes and dreams and suspicions that lie deep in the hearts of your listeners.This is what people are talking about when they speak of “listener engagement.”John Steinbeck describes this process in his preface to “East of Eden.”“The reader will take from my book what he brings to it. The dull witted will get dullness and the brilliant may find things in my book I didn’t know were there.”Symbolic language causes the subconscious to become active.We did this together last week when we alternated a series of non-rhyming lines from unrelated works of literature and then layered those lines like a lasagna to see what they would say to the subconscious mind.After each line is read, I will inject my own reaction.Something there is that doesn’t love a wall. (a desire to cross a barrier)Darkness settles on the city (the world grows dark)of man’s first disobedience, and the fruit. (disobedience and fruit)Children playing in the garden. (innocence in a garden)To be, or not to be, that is the question. (Life? Or Death? A choice.)Winter brings a bit of sadness. (Loss of light and warmth)Silence covers hidden places.(Silence and hiding)When those random lines are considered collectively, I am reminded of an ancient story in the third chapter of Genesis.(And they heard the sound of the Lord God walking in the garden in the cool of the day, and Adam and his wife hid themselves from the presence of the Lord God among the trees of the garden.Then the Lord God called to Adam and said to him, “Where are you?Adam said, “I heard Your voice in the garden, and I was afraid because I was naked; and I hid myself.”God said, “Who told you that you were naked? Have you eaten from the tree of which I commanded you that you should not eat?”)Those random lines triggered the third chapter of Genesis in my mind. Your reaction may have been been entirely different.We take from the story what we bring to it. This is the nature and the wonder of symbolic language.Bob Dylan won a Nobel Prize for it.Do you doubt me?Let’s look at the lyrics of Dylan’s greatest hits. I believe that you will quickly recognize their flavor to be a reduction sauce of symbolic thoughts created by a master chef, a concentrated liquid as dark as the deepest waters.How does it feel, how does it feel?To be on your own, with no direction homeA complete unknown, like a rolling stoneAh you never turned around to see the frownsOn the jugglers and the clowns when they all did tricks for youYou never understood that it ain’t no goodYou shouldn’t let other people get your kicks for youYou used to ride on a chrome horse with your diplomatWho carried on his shoulder a Siamese catAin’t it hard when you discovered thatHe really wasn’t where it’s at.– Bob Dylan, Like A Rolling Stone © Universal Music Publishing GroupHow many roads must a man walk downBefore you call him a man?Yes, ’n’ how many seas must a white dove sailBefore she sleeps in the sand?– Bob Dylan, Blowin’ in the Wind © 1962 by Warner Bros.Hey! Mr. Tambourine Man, play a song for meI’m not sleepy and there is no place I’m going toHey! Mr. Tambourine Man, play a song for meIn the jingle jangle morning I’ll come followin’ youThen take me disappearin’ through the smoke rings of my mindDown the foggy ruins of time, far past the frozen leavesThe haunted, frightened trees, out to the windy beachFar from the twisted reach of crazy sorrowYes, to dance beneath the diamond sky with one hand waving freeSilhouetted by the sea, circled by the circus sandsWith all memory and fate driven deep beneath the wavesLet me forget about today until tomorrow– Bob Dylan, Mr. Tambourine Man, © 1964, 1965 by Warner Bros.Take a deep breath, friend, because we are going under again.I was burned out from exhaustion, buried in the hailPoisoned in the bushes and blown out on the trailHunted like a crocodile, ravaged in the corn“Come in,” she said, “I’ll give you shelter from the storm”Suddenly I turned around and she was standin’ thereWith silver bracelets on her wrists and flowers in her hairShe walked up to me so gracefully and took my crown of thorns“Come in,” she said, “I’ll give you shelter from the storm”Now there’s a wall between us, somethin’ there’s been lostI ...
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    9 分
  • When is a Cliché Not a Cliché?

    When is a Cliché Not a Cliché?
    2026/09/14

    At the center of every cliché is a point that deserves to be made.

    We need to learn to make these points in new and different ways.

    Overuse make clichés predictable. Familiarity makes them sound “correct”, even though clichés are always a mistake.

    A cliché is a phrase that is overused.

    It is overused because it is familiar.

    It is familar because it is overused.

    Are you beginning to see the swirling pattern that accelerates and perpetuates the sucking of our language down the drain of imbecility?

    Your goal as a writer should be to delight your listeners. You want them to be engaged in what you are saying.

    There can be no delight without an element of surprise.

    Predictability is the killer of surprise and delight. Clichés are the tombstones that mark the graves where their corpses lie.

    Allow me to summarize: Clichés are bad. Do not use them.

    NOTE: Every Large Language Model (LLM-AI) received its education by being immersed in an ocean of clichés.

    May I teach you a new way to write that is new, surprising, and different?

    Will you allow me to introduce you to meter?

    Meter is music that is heard in the subconscious mind.

    I will give you the names of a few different meters, but you do not need to remember them. The names of the meters are irrelevant. Your ability to create sentences that have rhythm is all that matters.

    The most common meter in the English language is iambic pentameter, a rhythmic pattern created by an unstressed syllable followed by a stressed syllable.

    (da-DUM da-DUM da-DUM da-DUM da-DUM)

    Robert Frost used iambic pentameter in Mending Wall

    John Milton used iambic pentameter in Paradise Lost

    Shakespeare used iambic pentameter in Hamlet

    “Something there is that doesn’t love a wall.”

    “Of man’s first disobedience, and the fruit…”

    “To be, or not to be, that is the question.”

    to BE, or NOT to BE, that IS the QUEStion.

    (da-DUM da-DUM da-DUM da-DUM da-DUM)

    If you reverse the order to create

    (DUM-da DUM-da DUM-da DUM-da DUM-da

    you are now using trochaic meter.

    “Darkness settles on the city.”

    “Children playing in the garden…”

    “Winter brings a bit of sadness.”

    “Silence covers hidden places.”

    We will now playfully alternate those random phrases written in opposing meters.

    Listen to the “call and response” that happens:

    “Something there is that doesn’t love a wall.”

    “Darkness settles on the city”

    “Of man’s first disobedience, and the fruit…”

    “Children playing in the garden…”

    “To be, or not to be, that is the question.”

    “Winter brings a bit of sadness.”

    “Silence covers hidden places.”

    When you have mastered meter, you will be tempted to add rhyme. Do not do this.

    Rhyme draws attention to your meter and makes it predictable. Need I remind you that predictability is the killer of surprise and delight?

    Blank verse is the name for words written in meter that do not rhyme.

    Blank verse creates magical music in the mind.

    Do you want your words to be remembered?

    Learn to write blank verse.

    Roy H. Williams

    PS – There are a multitude of meters. You do not need to know them all. But if you are curious to know a little more, visit Indy Beagle’s rabbit hole.

    Your best ideas always come to you when you stop trying so hard to find them. Sara Connell has studied why moments of clarity often surface while walking, showering, or just letting the brain wander. Sara teaches her readers and clients how to generate breakthrough ideas intentionally.

    Do you have more ideas than time to pursue them?

    Sara can solve that for you, as well. Do you want to listen in as Sara Connell shares her methods with roving reporter Rotbart?

    Do you want to learn how to:

    1. slow the mental noise,

    2. identify which ideas are worth exploring, and

    3. turn flashes of inspiration into concrete next steps for business and life?

    The place to go is MondayMorningRadio.com
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    6 分
  • Energy & Activities, Decisions & Consequences

    Energy & Activities, Decisions & Consequences
    2026/09/07
    Unexpected events happen to us all.This is why it is never completely within our power to determine the acceleration and elevation of our lives. We can, however, influence our futures to a meaningful degree through the intensity of our energies and the direction of our activities.Your energy and your activities, your decisions and their consequences are the gas pedal, the gearbox, the steering wheel and the roulette wheel of your life.Energy is the fuel that determines how fast your motor is spinning.How much energy are you expending each day?Activities determine your acceleration.What are you doing each day with your time?The amount of time you spend doing a thing – let’s call it “practicing” – determines whether you are in first, second, third, fourth, or fifth gear.Decisions spin the roulette wheel of Probability.Consequences follow decisions.Some of these consequences will be the ones that you were hoping for when you made your decision. Others will not.Unintended consequences happen to us all.Serendipity is an unintended consequence that works in your favor. Catastrophe is an unintended consequence that works against you.Never assume that the roulette wheel of Probability will always land on a winning number. Even when you have a 90 percent probability of winning, one out of every ten spins of the roulette wheel will punish you for no reason.It isn’t fair.It isn’t right.You didn’t plan for this.You didn’t choose it.But it happened.Get over it. Get past it.Deal with it. Move on.Do not allow your ears to hear your mouth tell the story of your bad luck. Do not let your eyes read the words of it; for every time you revisit your dark story, you empower that one, bad spin of the roulette wheel to determine the acceleration and elevation of your life.Quit whining and start winning.What will you do with your energy and activities, your decisions and their consequences?Will you choose a journey that is structured and predictable, or will you choose an exciting adventure?Predictable, structured journeys are often tedious and soul-sucking.Adventures are exciting because they bubble with trouble and danger. If there lurks no Wicked Witch, no dragon, no lions or tigers or bears, you are not having an adventure.Paul Tournier wrote a marvelous book called “The Adventure of Living”.Here are a few bits of its wisdom:“The excitement of adventure rescues us from the Sea of Introspection that drowns many of those who hesitate.”“The adventurous life is not one exempt from fear, but on the contrary, one that is lived in full knowledge of fears of all kinds, one in which we go forward in spite of our fears.”“The law of adventure is that it dies as it achieves its object.”Dorothy, go, adventure beyond the Wicked Witch, the flying monkeys and the sleep of the poppies, all the way to Oz.Bilbo, go, adventure beyond William the troll and the spiders of Mirkwood into the lair of the dragon. Ride through the skies on the backs of giant eagles and return home as an altogether different Hobbit.Frodo, go, adventure to Mordor with elves, dwarves, and men, destroy the ring, save Middle earth, then sail away on the White Ship to the Undying Lands.Go, reader, find your adventure and feel alive again.Roy H. WilliamsThe Wall Street Journal published a Pulitzer Prize-winning newspaper on September 12, 2001, the day after 9/11. Their offices had been destroyed. The boss could not be reached. The Journal was published, nonetheless.Listen as deputy rover Maxwell Rotbart interviews roving reporter Dean Rotbart, his father and co-host. They are talking about Dean’s newly expanded September Twelfth: An American Comeback Story. What we can learn from the Journal’s extraordinary response to a crisis that no contingency plan would ever have anticipated?You are unreachable and your offices have been destroyed. Do your people know what matters? Do they feel empowered to act?Can you believe that 9/11 happened 25 years ago? You will find it all at MondayMorningRadio.comNOTE: First published in 2021, September Twelfth received a Gold Medal from the Nonfiction Authors Association.
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    5 分
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