『Wizard of Ads Monday Morning Memo』のカバーアート

Wizard of Ads Monday Morning Memo

Wizard of Ads Monday Morning Memo

著者： Roy H. Williams
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Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life.℗ & © 2006 Roy H. Williams マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Shortcuts, Pro Tips, and Life Hacks

    Shortcuts, Pro Tips, and Life Hacks
    2026/08/03
    The Three Quivering Questions of Modern Society:How can I achieve my goals with less effort?How can I achieve my goals in less time?How and where can I find pleasure?These are the “How to…” questions.(I call them the Quivering Questions because they contain an anxious energy similar to that of an addict looking for his or her next “fix.”)Shortcuts, pro tips, life hacks, and insider secrets are snippets that exist to tell you “How to…”Schools, seminars, master mind groups, and countless consultants exist to tell you “How to…”Millions of books and Youtube videos have been written and produced to tell you “How to…”The answers to the “How to” questions are always Informational.The Three Ancient Questions That Echo Within Us:Who Am I? (Identity)Why Am I Here? (Purpose)What Must I Overcome? (Adventure)Those are the “Fascination” questions.Fascination is the drive behind our search for God and our hunger for entertainment.Faith and entertainment seem incongruent until you realize that both of them fascinate us because they change our mood and lift us higher.The answers to the “Fascination” questions are always Relational.When you understand these 6 questions, you understand the essence, attraction, and purpose of social media.Youtube offers only “How to” videos and “Fascination” videos.Likewise, every book is either a “How to” book or a “Fascination” book.Television shows are either “How to” or “Fascination.” Movies and music lend themselves mostly to fascination.I told you, “Fascination is the drive behind our search for God and our hunger for entertainment.”When we contemplate our existence and the possibility of God, we ask,Who Am I?Why Am I Here?What Must I Overcome?Your answers to those questions will determine your faith, whether it be Judeo-Christian, Hindu, Moslem, Buddhist, Atheist, Agnostic, or one of the many other belief systems with millions of followers.When entertainment elevates our mood, our fascination comes from identity reinforcement.The books, movies, and television shows that we love are the ones that show us a reflection of ourselves.When we identify with a character, we vicariously experience the challenges they face. These challenges are known as the plot or the “narractive arc.”We likewise experience the evolution of that character when they are changed by those challenges. This is known as the “character arc.”The characters with whom we identify remind us of who we are.Identity reinforcement is the essence of affinity groups.An affinity group is any group of people who are attracted to the same thing.Every religion is an affinity group.The fans of a sports team are an affinity group.People who follow fashion are an affinity group.If you like jazz music, or hip-hop, or Jeeps or NASCAR or backpacking or sewing or science fiction or romance or current events or capitalism or gossip, you are in an affinity group.Mass media and social media exist to attract and serve affinity groups.The size of a business opportunity is largely determined by size of the affinity group it serves.If you are an electrician, a plumber, or an HVAC technician, your affinity groups will be people who like and need electricity, running water, and comfortable temperatures. Your limiting factors will bethe population of your trade areathe strength of your competitors.how often the average person needs your servicesWhether or not your name is the one people think of first and feel the best about.If you are a dentist, a jeweler, a lawyer, or a tree trimmer, your limiting factors will bethe population of your trade areathe strength of your competitorshow often the average person needs your servicesWhether or not your name is the one people think of first and feel the best about.If you own a restaurant, a grocery store, or sell some other product that people need weekly, your limiting factors will bethe population of the neighborhood in which you are locatedthe quality of the customer’s experiencethe visibility of your locationBelieve it or not, everything I have told you in these 727 words is extremely important when you are creating the messages that you will spend your advertising budget to deliver.I understand if you are surprised by this, but it is true, nonetheless.Roy H. WilliamsFacebook has 3.07 billion monthly active usersYouTube has 2.5 billion monthly active usersInstagram has 2 billion monthly active usersTikTok has 1.58 billion monthly active usersLinkedIn has 930 million monthly active usersNOTE: Monthly Active Users tells you only the Reach of these platforms. But to compare Effectiveness, you would need to know how much time each week a user spends on each platform. You would also need to know how many times each week the same user could be reached on that platform. I’m Indy BeagleTHIS WEEK on Monday Morning Radio: Steven Mercer speaks from personal experience when he tells entrepreneurs how to build a service practice ...
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    8 分
  • Life is an Adventure Without Socks

    Life is an Adventure Without Socks
    2026/07/27

    Life is an adventure of choices and consequences.

    Choices and consequences.

    I believe that with all my heart.

    But I do not believe that wise choices will always yield the outcome you desired.

    The Book of Ecclesiastes is filled with the wisdom and insights of Solomon, who had this to say in chapter nine;

    “I returned, and saw under the sun, that the race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favor to men of skill; but Time and Chance happens to them all.”

    I agree with what Solomon wrote, so I dare not say that a wise choice will always produce the desired outcome. But I will say that in the absence of unlucky timing and plain old bad luck, good Choices usually lead to good Consequences.

    Vi Wickam, one of my Wizard of Ads partners, wrote 140 words last week that knocked my socks off.

    I am typing these words to you on a computer that sits on top of my desk. Below that desk are my bare feet.

    My socks are nowhere to be found.

    These are the 140 words that Vi Wickam wrote for American Business Secrets.

    Make a Decision.

    Many people talk about decisions, but few people understand what it really is

    to make a decision.

    Not every choice is a decision.

    Decide comes from the Latin words “de” – meaning OFF – and “caedere”, meaning to CUT.

    To decide is to Cut Off the other possibilities.

    Few things are as powerful as a true decision.

    To decide is to move in a direction and to cut off the others.

    To decide is to keep your focus, and to not look back.

    To decide is to face your fear of loss.

    Every decision comes with loss, and you must face it.

    When you face that fear, you will feel relief.

    You will breathe easier.

    To decide is to stop second guessing yourself.

    To decide is to move forward with clear vision, and clear purpose.

    Make a decision today.

    With American Business Secrets, I’m Vi Wickam.

    Do you often have to explain, justify, and defend your decisions?

    Me, too.

    These are the 3 key sentences in Vi’s 140-word essay that jerked my eyes open and blew my socks away:

    1. Not every choice is a decision.
    2. To Decide is to Cut Off the other possibilities.
    3. Every decision comes with loss, and you must face it.

    Some people believe that if you delay long enough, a solution will arise that causes no discomfort, no inconvenience, and no awkward moments.

    You will find these people waiting for their luck to turn, waiting for their ship to come in, waiting for their big break, waiting to begin this long, awkward, funny, delightful and difficult Walk of Life.

    Roy H. Williams

    Saturday, August 1st, will mark the 150th Anniversary of Colorado’s admission to the Union as the 38th state.

    That milestone might not seem to relevant at first glance, but your opinion will quickly change.

    Maxwell Rotbart reveals in his new book, “Becoming Colorado,” the Rocky Mountain territory’s long struggle for statehood offers valuable lessons for today’s business executives in leadership, negotiation, coalition building, crisis management, branding, and strategy.

    Chief rover Dean joins deputy rover Maxwell to explore the business counsel hidden within Colorado’s remarkable journey to statehood. Together, they will validate Winston Churchill’s famous observation: “The longer you can look back, the farther you can look forward.”

    Are you ready to be fascinated? The place to be is MondayMorningRadio.com
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    4 分
  • Paint Jobs Don’t Win Car Races

    Paint Jobs Don’t Win Car Races
    2026/07/20
    Road Atlanta is a famous roadracing track 800 miles from Tulsa, Oklahoma, a grueling trip to make in the back seat of a 1972 BMW 2002.Tony and Indy ride in the front seats. Pennie and I ride in the back.We stop only for gas.Arriving in pre-dawn Atlanta, we get a few hours sleep, then go down to the track where 67 racecars are parked in the dim sunlight of a misty morning.We are invited to examine all 67 of the racecars. At the end of 40 minutes, Tony points to car number 52, a 1978 Buick Skyhawk. He says,“Unless the driver sticks it into the wall or the engine explodes, that’s the car that will win.”I looked at number 52, then glanced around at all the other cars and said, “Why?”Tony said,“That’s a ten-thousand-dollar paint job, and paint jobs don’t win races.”“You’re telling me that the owner is an idiot. So why do you think his car will win?”Tony slowly shook his head, then said,“The fact that he spent $10,000 on a paint job lets me know that he spared no expense doing everything that matters. This guy did hundreds of important things to this car before he gave a single thought to the paint job. This paint job was the very last thing he did.”When I understood what Tony was saying, I repeated it back to him. “The fact that he has spent a ton of money to repaint a brand-new car that was already beautiful means that he has already done everything else that could help him win this race.”Tony said,“Ten-thousand-dollar paint jobs don’t win races.”I nodded my head, then we silently climbed the hill where we would sit to watch the race.The track at Road Atlanta is two-and-a-half miles of hills, valleys, winding curves, and long straightaways that eat most of the cars and drivers who dare to place tires on its asphalt.A grass-and-tree-covered park sits in the center of that fierce track like a glittering jewel. This is where we will sit on blankets and watch cars fly past at startling speeds as 67 drivers try to outdistance each other for 6 screaming hours.At the end of the appointed time, only 24 cars remained on the track.Number 52 won by an impressive margin.A client said something to me three weeks ago that triggered my memory of standing on that racetrack with Tony 48 years ago.When a young client said that he was thinking about spending a huge amount of money for new truck wraps, I was instantly transported back to that track, listening to Tony explain why the car with the $10,000 paint job would win the race.My client owns a fast-growing home services company that sends technicians to houses to fix things that are broken. He has only been in business a few years.I accepted him as a client because I saw that he had already begun doing the things that will take his company higher than the tops of the mountains that surround him.When he told me that he was thinking of investing a shocking amount of money to have his service trucks re-wrapped, I asked, “Why?”He said he had read a list of extremely successful companies who had all used the same graphics house to design their new truck wraps.I asked,“Was it the owner of the graphics house that compiled and published the list?”My client said “Yes.”I said, “I once went to an Italian Restaurant in Weehawken, New Jersey that had a prominent sign in the foyer that said, “This Dining Establishment is Highly Recommended by its Owner.”We both laughed. Then I said to my client,“Paint jobs don’t win races and truck wraps don’t grow companies. The owners of every company on that list had already done everything they could do that would make a difference. When they had run out of ways to spend money on things that actually matter, they decided to get an expensive paint job.”Then I concluded my counsel by saying,“You own this company. I do not. My job is to help you do whatever you choose to do. If you feel like you have already done everything that you know for sure will make a difference, then spend the money for the truck wraps. But don’t think that those companies became successful because of their truck wraps. Those companies became successful because they had already done everything else that matters.”I do not yet know what my young client will choose to do.But I do know two things:He is smart, hard working, and is outdistancing all of his competitors.Paint jobs don’t win races.Roy H. WilliamsRon Robinson says that successful organizations continuously evaluate their vulnerabilities, engage employees in solving problems, and remain flexible as conditions change.Listen as Ron describes to roving reporter Rotbart his four-step framework for anticipating disruption and responding before challenges become existential threats.Ron’s goal is straightforward: Help leaders weather the storms of uncertainty and emerge stronger in their aftermath. A storm is definitely coming. Escape that storm and emerge stronger at MondayMorningRadio dot com
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    6 分
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