In this episode of the Wisenetix Podcast, Geraldo Mattioli, a global agribusiness leader, shares key lessons from his 30-year career leading agribusiness operations across Brazil, the U.S., and Europe. He discusses digital transformation, strategic asset management, and the evolving challenges of agriculture leadership. Hear how trust, adaptability, and purpose-driven leadership drive performance in today’s global ag landscape. Listen now on all major platforms!

“Agriculture has changed a lot and will continue to change, but it's still an industry where change comes at its own pace.”

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Geraldo Mattioli is a global agribusiness leader with nearly 30 years of experience managing teams and operations across Latin America, North America, and Europe. He has led strategic initiatives in crop nutrition, sustainability, digital transformation, and asset optimization, always with a focus on business impact. His perspective blends practical leadership with deep market knowledge.

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What will you learn:

• (00:00) Highlight
• (00:40) Introduction
• (04:16) Agriculture market differences
• (08:10) Leadership in new markets
• (12:04) Digital transformation barriers
• (14:39) Strategic asset decisions
• (16:42) Navigating professional transitions
• (22:33) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this special re-run episode of the Wisenetix Podcast, we’re bringing back our conversation with Sara Steever—Forbes Council Member and CTO at Paulsen. Sara has a one-of-a-kind background that blends agriculture, art, and digital tech, and she shares how those worlds came together in her career. We talk about how digital marketing and AI are changing the game in agriculture, from how farmers work to how companies connect with their audiences. It’s a conversation full of real-world insights you can use to sharpen your own strategies. Tune in on your favorite podcast platform!

"Digital platforms are vital for reaching and engaging the ag audience."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sara Steever, a Forbes Council Member with a diverse background blending agriculture, art, and technology, has evolved from her foundational roots on a South Dakota farm to her role as the CTO at Paulsen. Her journey, characterized by creativity and innovation, transitioned from graphic design to pioneering digital marketing within the agriculture sector. Currently, she utilizes her extensive experience to explore and demonstrate how technology can significantly transform agricultural practices and marketing strategies.

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What will you learn:

• (00:00) Highlight
• (00:28) Introduction
• (01:45) Digital Transition
• (02:22) Design Success Insights
• (04:45) Continuous Learning
• (11:20) Digital Engagement
• (20:33) Tech Utilization
• (28:36) AI Impact
• (43:20) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this special re-run episode of the Wisenetix Podcast, we revisit our conversation with Ben McCormick, Vice President of Marketing Services at 5MetaCom. Ben brings his wealth of experience in creating successful B2B marketing strategies for the agriculture industry’s complex, science-driven products. Discover how to stand out in the market, communicate technical details effectively, and navigate common challenges. Tune in for practical insights that can boost your marketing efforts!

"Understanding the customer's problem and how your product can uniquely solve it is crucial."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ben McCormick is the Vice President of Marketing Services at 5MetaCom in Carmel, Indiana. With a degree in Business Communications from Indiana University Bloomington, Ben has over 19 years of experience developing B2B marketing strategies, particularly for scientific, technical, and regulated products. His expertise in differentiating products and aligning marketing messages with sales goals has been pivotal in helping clients achieve success.

What will you learn:

• (00:00) Highlight
• (00:31) Introduction
• (07:39) Science and technology
• (10:22) Mature markets
• (14:04) Three C’s approach
• (17:33) Customer preferences
• (29:40) Aligning marketing
• (40:31) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Melissa Baer, CEO of Backstory, talks about the growing influence of digital technology in agriculture. She explains how using data to increase transparency can build consumer trust, the hurdles farmers face when adopting digital tools, and the pressures of sustainability on supply chains. Melissa also shares how AI and ontological frameworks are reshaping the way agricultural data is managed. Listen now on all major platforms!

"New data-driven storytelling allows brands to replace static certifications with ongoing, transparent engagement that builds long-term consumer trust."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Melissa Baer holds a BMOS in Business Administration from Western University. She is a technologist, entrepreneur, and CEO of Backstory, specializing in value chain technology for agriculture and ethical brands. With expertise in agri-tech, blockchain, and sustainability, she focuses on improving transparency and efficiency in supply chains. Her work bridges the gap between producers and consumers by leveraging data and digital tools to build trust and drive business success.

What will you learn:

• (00:00) Highlight
• (00:32) Introduction
• (02:49) Digitalizing agriculture challenges
• (06:46) Data & consumer trust
• (11:46) AI in agri data management
• (15:54) Sustainable farming & technology
• (21:18) Future of supply chains
• (27:40) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Shirley Ferber, Israel’s first equine nutritionist, shares her experience breaking new ground in the field. She talks about the hurdles of bringing science-backed nutrition to the industry, the value of working alongside veterinarians, and the ways cultural and climate factors shape equine health. Hear how her work in education, research, and global consulting is making a difference for horses everywhere. Tune in now on all major platforms!

"One of my biggest goals is making evidence-based equine nutrition knowledge accessible in multiple languages to reach more people."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Shirley Ferber, MSc, MRSB, is Israel’s first equine nutritionist. With a Master of Science in Equine Science from the University of Edinburgh, she is the founder of Equida, a platform dedicated to advancing equine health and welfare through education and research. Shirley collaborates with veterinarians, develops nutrition strategies for horses, and consults internationally to adapt feeding practices to diverse climates and cultures.

Connect with our guest: LinkedIn, Website, E-mail.

What will you learn:

• (00:00) Highlight
• (00:42) Introduction
• (01:48) Israel’s first equine nutritionist
• (05:20) Challenges in pioneering the field
• (07:06) Working with veterinarians
• (11:46) Climate impact on horse nutrition
• (15:58) Expanding to a global network
• (17:45) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Liane Hart, CEO & Co-Founder of Verility, Inc., talks about how her company is changing the game in livestock reproduction with AI-powered diagnostics. She shares the journey of creating a groundbreaking mobile device for ovulation detection and semen analysis, the role of diverse teams in driving innovation, and the challenges that come with building a startup. Don’t miss this conversation about the future of animal breeding and the impact of technology—available now on all major platforms!

"Livestock producers can now accurately detect ovulation and analyze semen quality using a mobile, AI-powered device that eliminates the need for expensive laboratory testing."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Liane Hart, CEO & Co-Founder of Verility, Inc., brings a wealth of experience in animal breeding and genetics. She earned her B.S. in Animal Sciences and M.S. in Animal Breeding & Genetics from Purdue University. With a background spanning regulatory, product development, and marketing, she now leads innovation in livestock reproduction technology.

What will you learn:

• (00:00) Highlight
• (00:31) Introduction
• (02:47) Livestock reproductive technology
• (05:07) Challenges of agtech startups
• (07:47) Importance of team diversity
• (11:20) Managing limited resources
• (15:57) Business leadership strategies
• (24:31) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Margaret Oldham, VP of Innovation at AgLaunch, shares how farmer-driven innovation is shaping the future of agtech. She talks about AgLaunch’s hands-on approach, where farmers team up with startups to test, refine, and invest in new agricultural technologies. By combining real-world farm trials with mentorship for entrepreneurs, this model speeds up agtech commercialization and ensures solutions are practical and effective. Don’t miss this insightful conversation—listen now on all major platforms!

"Our approach bridges the gap between startups and farmers, ensuring that new technologies are tested where they matter most—on the farm."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Margaret Oldham, VP of Innovation at AgLaunch, brings over 30 years of expertise in agricultural innovation, marketing, and business development. With a degree in Agricultural Economics and Communications from Mississippi State University, Margaret has led groundbreaking initiatives in agtech and farmer-driven entrepreneurship. His work at AgLaunch focuses on bridging the gap between startups and farmers to accelerate agtech adoption.

What will you learn:

• (00:00) Highlight
• (00:44) Introduction
• (07:12) AgLaunch model
• (09:43) Farmer involvement
• (12:58) Agtech adoption
• (16:71) Farmer investment
• (23:25) Future technologies
• (31:46) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Paola Lancheros, an expert in animal nutrition and pet food innovation, shares her unique perspective on combining chemical engineering and biochemistry to create health-focused pet food products. She talks about everything from choosing the right ingredients to understanding the critical role of fiber in gut health. Paola offers practical advice for tackling misinformation and fostering innovation in the field. Tune in now—this conversation is available on all major platforms!

"Understanding the biochemistry of fiber and how it impacts gut health helps us create better diets for pets."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Paola Lancheros is a chemical engineer with a Master’s degree in Animal Science from the University of Illinois. As an expert in animal nutrition and pet food innovation, she combines her deep knowledge of biochemistry, fiber analysis, and formulation to create impactful solutions for pet health. With a passion for research and education, Paola emphasizes ethics and science-based approaches to tackle industry challenges.

What will you learn:

• (00:00) Highlight
• (00:52) Introduction
• (11:11) Role of fiber in gut health
• (12:58) Tackling misinformation
• (16:30) Leadership in innovation and education
• (21:10) Designing effective R&D systems
• (26:54) Technology in pet food
• (28:14) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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