In this episode of the Wisenetix Podcast, Geraldo Mattioli, a global agribusiness leader, shares key lessons from his 30-year career leading agribusiness operations across Brazil, the U.S., and Europe. He discusses digital transformation, strategic asset management, and the evolving challenges of agriculture leadership. Hear how trust, adaptability, and purpose-driven leadership drive performance in today’s global ag landscape. Listen now on all major platforms!

“Agriculture has changed a lot and will continue to change, but it's still an industry where change comes at its own pace.”

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Geraldo Mattioli is a global agribusiness leader with nearly 30 years of experience managing teams and operations across Latin America, North America, and Europe. He has led strategic initiatives in crop nutrition, sustainability, digital transformation, and asset optimization, always with a focus on business impact. His perspective blends practical leadership with deep market knowledge.

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What will you learn:

• (00:00) Highlight
• (00:40) Introduction
• (04:16) Agriculture market differences
• (08:10) Leadership in new markets
• (12:04) Digital transformation barriers
• (14:39) Strategic asset decisions
• (16:42) Navigating professional transitions
• (22:33) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this special re-run episode of the Wisenetix Podcast, we’re bringing back our conversation with Sara Steever—Forbes Council Member and CTO at Paulsen. Sara has a one-of-a-kind background that blends agriculture, art, and digital tech, and she shares how those worlds came together in her career. We talk about how digital marketing and AI are changing the game in agriculture, from how farmers work to how companies connect with their audiences. It’s a conversation full of real-world insights you can use to sharpen your own strategies. Tune in on your favorite podcast platform!

"Digital platforms are vital for reaching and engaging the ag audience."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sara Steever, a Forbes Council Member with a diverse background blending agriculture, art, and technology, has evolved from her foundational roots on a South Dakota farm to her role as the CTO at Paulsen. Her journey, characterized by creativity and innovation, transitioned from graphic design to pioneering digital marketing within the agriculture sector. Currently, she utilizes her extensive experience to explore and demonstrate how technology can significantly transform agricultural practices and marketing strategies.

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What will you learn:

• (00:00) Highlight
• (00:28) Introduction
• (01:45) Digital Transition
• (02:22) Design Success Insights
• (04:45) Continuous Learning
• (11:20) Digital Engagement
• (20:33) Tech Utilization
• (28:36) AI Impact
• (43:20) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this special re-run episode of the Wisenetix Podcast, we revisit our conversation with Ben McCormick, Vice President of Marketing Services at 5MetaCom. Ben brings his wealth of experience in creating successful B2B marketing strategies for the agriculture industry’s complex, science-driven products. Discover how to stand out in the market, communicate technical details effectively, and navigate common challenges. Tune in for practical insights that can boost your marketing efforts!

"Understanding the customer's problem and how your product can uniquely solve it is crucial."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ben McCormick is the Vice President of Marketing Services at 5MetaCom in Carmel, Indiana. With a degree in Business Communications from Indiana University Bloomington, Ben has over 19 years of experience developing B2B marketing strategies, particularly for scientific, technical, and regulated products. His expertise in differentiating products and aligning marketing messages with sales goals has been pivotal in helping clients achieve success.

What will you learn:

• (00:00) Highlight
• (00:31) Introduction
• (07:39) Science and technology
• (10:22) Mature markets
• (14:04) Three C’s approach
• (17:33) Customer preferences
• (29:40) Aligning marketing
• (40:31) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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