From a single Wyoming storefront to national recognition, Lou Taubert shares how authenticity, storytelling, and relentless customer focus built one of the most respected names in Western retail. This episode is a masterclass in legacy branding, community-driven business, and staying relevant without losing your soul.

1. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
2. Contact: Sophia Jagella, WESA Marketing Specialist
3. Guest: Lou Taubert, owner of Lou Taubert Ranch Outfitters | Instagram

Sales expert and podcaster Donald Kelly talks about practical sales training for small equine retailers. They dive into role-play as the most effective way to teach associates “what good looks like,” including how to handle the classic “I’m just looking” objection and use micro stories to build trust. Donald explains how to upsell ethically by focusing on solving customer problems, not pushing product, and how to compete with online price-shoppers through superior in‑store experience and expertise. They wrap up by exploring simple, concrete ways small retailers can start using AI to analyze sales data, optimize store layouts, and improve overall performance. Listen in...

WESA Retail Roundup January 19, 2026:

1. Host: Glenn the Geek, Host of Horses in the Morning
2. Facebook: Retail Roundup Facebook group
3. Guest: Donald Kelly, The Sales Evangelist
4. Presented By: Western English Sales Association

Time Stamps:

00:00 – Intro, show setup, Donald introduced

01:44 – Small retail sales training; role-play focus

06:32 – Handling “I’m just looking” and better opening questions

10:42 – Using personal/customer stories to sell

13:31 – Upselling mindset and Amazon-style “also buy” approach

19:55 – Competing with online price-checking via in-store experience

23:01 – 80/20 rule, difficult customers, and “fire your worst client”

26:39 – How small retailers can use AI (data, layout, training)

34:00 – Donald’s podcast/consulting info

35:31 – New podcast release schedule and closing

What happens when a rodeo ambassador steps behind the brand curtain? In this episode, we sit down with Kaelanne Quinonez of Corral Boots to talk about the leap from industry advocate to brand-side strategist and how storytelling, community, and WESA come together to shape what retailers see next.

1. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
2. Contact: Sophia Jagella, WESA Marketing Specialist
3. Guest: Kaelanne Quinonez, Community and PR Manager at Corral Boots
4. Instagram: https://www.instagram.com/boujee_vaquera/

In this post WESA Trade Show episode Glenn highlights some of the new companies and products that he came across in Dallas. Listen in on these seven short interviews and you might find some new products that you can add to your store shelves.

WESA Retail Roundup February 5, 2026:

1. Host: Glenn the Geek, Host of Horses in the Morning
2. Facebook: Retail Roundup Facebook group
3. 01:30 - Product Highlight: Lane Boots
4. 08:10 - Product Highlight: Equestrian Chocolate Company
5. 11:25 - Product Highlight: Watercolor Western
6. 14:30 - Product Highlight: Grace 'n Grit
7. 18:48 - Product Highlight: Wallaroo Hat Company
8. 21:10 - Product Highlight: Bymora USA
9. 23:04 - Product Highlight: Walls Workwear
10. Presented By: Western English Sales Association

For nearly a century, the Mizrahi family has shaped western apparel through craftsmanship, innovation, and a deep commitment to retailers and manufacturers across the industry. In this episode, Lane Mizrahi reflects on his father Roland’s legacy, the evolution of Sidran Inc., and the timeless values that continue to guide their family business.

1. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
2. Contact: Sophia Jagella, WESA Marketing Specialist
3. Guest: Lane Mizrahi, CEO Sidran Inc.
4. Instagram: https://www.instagram.com/cripplecreekapparel/
5. Facebook: https://www.facebook.com/cripplecreekapparel/

In this episode, we dive deep into the engine room of a successful retail business: Inventory Management Software. Whether you are running a boutique tack shop, a high-end apparel brand, or a mobile unit hitting the horse show circuit, your inventory is your biggest asset—or your biggest liability. Join us as we sit down with Cathy Donovan Wagner, founder of RETAILMavens and a powerhouse in the world of independent retail coaching. We discuss how the right systems can help you implement the Profit First method, eliminate the stress of "dead" stock, and ultimately reclaim your time.

WESA Retail Roundup January 12, 2026:

1. Host: Glenn the Geek, Host of Horses in the Morning
2. Facebook: Retail Roundup Facebook group
3. Guest: Cathy Donovan Wagner of RetailMavens and the Richer Retailer Podcast
4. Presented By: Western English Sales Association

Time Stamps:

1. 00:03 – Show introduction, Dallas trade show announcement, guest introduction (Kathy Donovan Wagner)
2. 01:35 – Kathy’s background and Retail Mavens overview
3. 03:32 – Importance of inventory management, introduction to the main topic
4. 05:00 – How inventory management/data has changed, common challenges for retailers
5. 06:00 – Clarifying important data for retail businesses, store data misconceptions
6. 08:02 – Inventory turn rates: best practices, what should/shouldn’t stay in inventory
7. 11:09 – Choosing inventory management/POS software for your business
8. 17:07 – Profit First approach and paying yourself as a business owner
9. 21:38 – Managing slow inventory, turning inventory into cash, clearance strategies
10. 24:43 – When to switch POS systems and the process, treating it as a financial reset
11. 28:44 – Covering online/mobile vs. brick-and-mortar retail management
12. 30:43 – How to book a “Game Plan Call” with Retail Mavens and final guest insights
13. 34:30 – Community, closing remarks, and Dallas trade show reminder

2026 is here! Join a few of WESA’s partners and industry leaders for a future-focused Retail Roundup as they unpack what’s changing in western retail in 2026. This roundtable is designed for retail buyers who want clarity, confidence, and a competitive edge in 2026. Listen in...

WESA Retail Roundup January 5, 2026:

1. Host: Glenn the Geek, Host of Horses in the Morning
2. Facebook: Retail Roundup Facebook group
3. Guest: Pascale Sylvain, Founder of The Bijoux Fab
4. Guest: Stevie Cummins of Jewel of the West
5. Guest: Nicole Nava James of Zona Girl Nava Marketing LLC
6. Presented By: Western English Sales Association

In our most-listened-to Wisdom by WESA episode of 2025, we sit down with Kelly, founder of Cascada and winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Tune in!

1. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
2. Contact: Sophia Jagella, WESA Marketing Specialist
3. Guest: Kelly Munro
4. Website: https://www.lighthoof.com | https://cascadaequine.com