What happens when you take your store directly to the customer? Wendy Winn shares how mobile retail, educational clinics, and personalized saddle fitting have helped build customer trust, drive sales, and create lasting relationships with riders across the country. Listen in....

WESA Retail Roundup July 16, 2026:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook grou
• Guest: Wendy Winn of Winn Horses
• Presented By: Western English Sales Association

Time Stamps:

• 02:01 - Wendy’s mobile journey
• 03:27 - Making money on the road
• 04:52 - Choosing the right products
• 06:58 - Profitable add-ons
• 09:37 - Community & authenticity
• 12:05 - Decline of local tack shops
• 13:57 - Invest in horsemanship education
• 16:05 - Year-round planning strategy
• 19:55 - Hiring the right mobile staff
• 22:28 - How to start going mobile
• 24:58 - Mindset & never giving up
• 25:56 - WinHorses platforms & programs
• 26:04 - Helping retailers & teams

Every Montana Silversmiths buckle tells a story and every buckle passes through 26 sets of hands before it reaches its new owner. Montana Silversmiths’ CEO, Jade Opfer, joins us to talk about preserving craftsmanship in an AI-driven world, the people behind the products, and why a brand rooted in the American West continues to resonate far beyond it.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Jade Opfer, CEO Montana Silversmiths - Website | Instagram | Facebook | Pinterest | Youtube

Manufacturing consultant Jen Hegeman explores the essentials of white-label and private-label product development, providing actionable advice for brands navigating the complexities of launching their own product lines.

WESA Retail Roundup June 25, 2026:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook grou
• Guest: Jen Hegeman from Jen X Designs
• Presented By: Western English Sales Association

Time Stamps:

• 00:55 - Jen and Gamble the raccoon
• 03:16 - White label explained
• 05:13 - Private label overview
• 07:50 - Why volume and materials matter
• 08:08 - Case for in-house manufacturing
• 10:36 - Protecting innovation and IP
• 10:45 - Equine-safe materials vs human foams
• 13:22 - What products brands want to make
• 14:24 - Hidden costs and sampling realities
• 18:29 - COVID-era U.S. manufacturing story
• 21:19 - State of American cut-and-sew
• 23:06 - IP theft and enforcement limits
• 28:44 - How retailers find white-label options
• 31:37 - Inventory, color strategy, and close