This session explores how mental health shows up in-store and shares practical, approachable ways retailers can better support their teams and customers while staying true to the values of the western community. Listen in...

WESA Retail Roundup April 16, 2026:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Taylor Douglas, CEO of Happy Horses | Facebook | Instagram | YouTube
• Presented By: Western English Sales Association

Time Stamps:

• 01:37 - Introducing guest Taylor and mental health focus
• 02:03 - Taylor’s horse-industry background
• 03:34 - What Happy Horses is
• 04:11 - Products: minerals, Himalayan salt, subscription box
• 05:23 - Western/cowboy culture & mental health stigma
• 08:01 - Retail stress, burnout, and overwork
• 09:14 - Therapy, inner child work, redefining workload
• 11:45 - Procrastination and “eat the frog” strategy
• 13:36 - Hiring help and getting accounting off your plate
• 15:42 - Employees, empathy, and abundance mindset
• 21:29 - Using AI and contractors for marketing/e‑commerce
• 26:35 - Accessing mental health care, meds, ADHD diagnosis

From a South Dakota ranch to building Fringe Scarves into a must-have Western accessory brand, Jodi Hendrickson shares how grit, creativity, and storytelling shaped her journey. This episode dives into brand building, industry insight, and thinking beyond the traditional Western retail playbook.

Episode Links

1. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
2. Contact: Sophia Jagella, WESA Marketing Specialist
3. Guest: Jodi Hendrickson | Fringe Scarves | Facebook | Instagram YouTube

Owning/Running a retail business while maintaining a life outside of work seems impossible sometimes. Rosemary Staeck of Equus Now joins us to explain how she does it and still rode 2,100 miles in 2025. Equus Now! is a premier equestrian retailer offering a comprehensive selection of high-quality riding apparel, horse tack, and equipment both online and through their flagship destination store in Ohio. Listen in...

WESA Retail Roundup April 2, 2026:

1. Host: Glenn the Geek, Host of Horses in the Morning
2. Facebook: Retail Roundup Facebook group
3. Guest: Rosemary Staeck of Equus Now
4. Presented By: Western English Sales Association

Time Stamps:

01:29 - Early days of online tack retail

04:12 - Shipping from the garage & first “fake” store

06:05 - Opening the second Equus Now store

08:08 - Kids, family, and work–life balance

10:20 - Reigniting riding passion & foxhunting

11:35 - Building a strong long‑term team

13:23 - Hiring when you “need a person before you can afford a person”

14:55 - Spotting the “spark” in new hires

17:12 - Hardest tasks to delegate (marketing & buying)

19:21 - Switching systems: Retail Pro to Shopify Plus

20:39 - Game‑changer tool: Inventory Planner by Sage

21:25 - How Rosemary uses AI in the business

25:21 - Concerns about data centers & protecting horse country

30:11 - Final advice and closing remarks