Angie Burnett has spent over a decade in affiliate marketing — starting with coupon sites at 1-800 Contacts, moving through fashion e-commerce, and now leading influencer and affiliate partnerships at Backcountry, a 30-year-old brand she's helped modernize for the creator economy. Recorded live at Outdoor Retailer, this conversation goes deep on what most people get wrong about affiliate marketing and what the best creators and brands are doing differently right now.

Angie breaks down why "owning your audience" matters more than ever and how she evaluates creators beyond follower counts (including a surprising use of Reddit and Meta's Creator tools). She also walks through what it actually takes to build an affiliate program from scratch, why newsletters are a much harder affiliate channel than people assume, and how YouTube's new shopping integration is changing the game for creators.

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Popfly (For Creators/Athletes): https://popf.ly/secondnaturecreators

Halo: https://www.poweredbyhalo.com

Show Notes:

Angie Burnett: https://www.linkedin.com/in/angieburnett/

Backcountry: https://backcountrycreator.tnu8.net/enE9bO

Popfly: https://www.popfly.com

Wasatch Adventure Dress: https://backcountrycreator.tnu8.net/ZVzG0W

Avantlink: https://www.avantlink.com

Impact: https://www.impact.com

Clique Agency: https://cliqueaffiliate.com/

MarTec Record (Slack): https://martechrecord.com/industry-surveys-reports-and-data/

BPC - Brand, Product, Content:

Koala Eco Veggie Wash: https://www.koalaeco.com/

DryBrew: https://drybrew.com/

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