It's not even October and everyone's already talking about their winter arc, so we decided to get ahead of it. Welcome to a new season of Matcha Morning Club! This autumn we're all about productivity, planning and setting yourself up for the year ahead.

In this episode, we unpack the Winter Arc: the 90-day self-improvement stretch from October to January where you're the main character levelling up before the new year. We talk about where the trend came from, why autumn is the season of introspection, and how it compares to the all-or-nothing rules of 75 Hard. Spoiler: you have to choose your hard, but it doesn't have to be punishing.

We also share why we started our own Winter Arc on 1st September, what we're each working on, how we're keeping each other accountable, and the psychology behind why identity-based goals stick better than rigid checklists.

🔗 Mentioned in this episode
66 Days Till It Sticks: https://www.youtube.com/watch?v=lfbfU2gW3VM
Our procrastination episode: https://open.spotify.com/episode/7pv4wkcp7lVlxCz6atAppe?si=6ec9b48ed3394b64
Atomic Habits by James Clear

Are you doing a Winter Arc this year? Tell us your 2–3 focus areas in the comments. We'd love to cheer you on! 🍵

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