A successful Shopify store can generate sales. A strong DTC brand gives customers a reason to choose you, remember you and buy again.

Nadine Killoran joins Nick Trueman to explain how ecommerce businesses can move beyond building a good store and create a brand with long-term customer loyalty. Drawing on her experience with brands including Absolute Collagen, Aion Bank and MYJAR, Nadine shares practical advice on brand investment, customer retention, subscriptions, pricing and securing CFO buy-in.

Learn what customers actually care about, why the second purchase is more important than the first and how to build a DTC brand that customers choose over cheaper alternatives.

In this episode:
00:00 - Store vs brand: the real difference
01:57 - What customers actually care about
03:11 - Nadine's journey to becoming a CMO
05:57 - Getting CFO buy-in for brand investment
09:16 - Measuring awareness and brand stickiness
11:29 - Retention, churn and the second purchase
18:25 - Turning customers into subscribers
24:45 - Pricing a growing DTC brand
29:15 - Difficult brand and pricing conversations
33:02 - Final thoughts

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Inventory Planner - Shopify inventory management
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Shopify brands fail to harness to power of AOV increases through Upsells and Cross-Sells.
This week, Nick unveils his top tips and methods he has actively seen brands deploy to increase AOV. You've got the sale, why not sell another product for the same advertising and delivery cost? The logic is sound, but execution is where it falls down. In this episode, you'll learn:
- Different ways you can encourage customers to buy more through upsells and cross-sells
- How leading brands have got creative with this
- Where Shopify brands fail to cut through with cross-sells
0:00 — Introduction & What We're Covering Today

0:38 — Why Upsells and Cross-Sells Matter for AOV

1:00 — Tip 1: Bundling — Simplify It and Drop the Discount

2:05 — Use Microsoft Clarity to Watch Real User Behaviour

2:39 — Tip 2: Do Not Overwhelm the Customer

4:02 — The Sainsbury's Example — How Over-Pushing Kills Conversions

5:26 — Tip 3: Post-Purchase Upsells on the Order Confirmation Page

6:43 — Tip 4: Be Careful Using Data Before You Hit 5–10K Orders Per Month

8:09 — How to Do Upsells Manually as a Smaller Store

8:55 — Tip 5: Create a Customisable Look or Set

10:18 — How This Flips the Customer Conversation Completely

11:13 — AB Test the Outfit Feature Before Rolling It Out

11:46 — Tip 6: Sell Packs Instead of Single Items

13:05 — T-Shirt Pack Pricing Strategy Example

14:23 — Tip 7: Set a Spend Threshold to Trigger a Reward

15:29 — The $500 Minimum Spend Club Strategy

16:22 — Tip 8: Use Real Statistics as Social Proof

17:54 — Outro — Subscribe and Visit the Website
Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.
This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.
Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Management
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning

From all of our recent Shopify store owners and marketing guests, here are the top bits of advice from the experts!

This week, we're combining the top pieces of advice from all of our guests. From marketing and warehousing to practical growth tips for your Shopify store.

In this episode, you'll learn:

• Key wins for your Shopify marketing and operations
• How to grow your Shopify store more quickly and profitably
• How to learn from other brands' mistakes and drive smoother growth for your Shopify store

0:00 Customers Buy Trust, Not Just Products
2:19 The Most Important Sale You're Not Focusing On
4:38 How to Source & Launch Your First Product From Scratch
7:31 How TaxCloud Saves Brands Thousands in Sales Tax Filings
11:38 How to 5X Your Discount Code Usage (Seguno)
13:59 Pure Wholesale to E-Commerce in 4 Months
16:09 Making a Profit With 27 Hands on Every Garment in Dublin

Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions and scale their ecommerce brand. New episodes every Tuesday and Friday.

This Shopify Podcast is brought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.

Seguno: Shopify Email Marketing
Listeners receive a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast

Yoast: Shopify SEO
Listeners receive 15% off Yoast for Shopify and WordPress with the code WWS15.
https://yoast.com

Inventory Planner: Shopify Inventory Management Listeners can join a free seven-day inventory bootcamp.
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

TaxCloud: Shopify Sales Tax Management Winning With Shopify listeners receive free migration onboarding.
https://taxcloud.com/winning