Wine Storytelling as a Service and the Secrets Behind “Can’t-Tell” NOLO Drinks | Laura Catena, Dante Catena & Marie Cheslik @slikwines
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Wine Storytelling as a Service and the Secrets Behind “Can’t-Tell” NOLO Drinks | Laura Catena, Dante Catena & Marie Cheslik @slikwines
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Why is it important to make wine easy to understand and approachable? In this episode, we are joined by Marie Cheslik, an acclaimed author (“How to Read a Wine Label”),nurse, and former Michelin Wine Director. Together, we explore what goes through people’s minds when deciding on a wine, whether that happens at a Michelin-starred restaurant, at the supermarket, or even when asking friendswhat the deal is with no-alcohol wines.
Marie shares her journey into fine dining, writing, and ultimately social media, where she created an educational platform around wine with an entertaining approach, far beyond scores and tasting notes.
From guiding customers to choose wines that meet their expectations, to understanding every word on a label, to playing “guess the wine in 60 seconds,” Marie shares her views on zebra striping, non-alcoholic wines and the factorsshe believes play a key role in their success.