European hospitals are already scoring sustainability in tenders. Joachim Almdal from Care Pathway Consulting explains why the device is only 10 to 15% of the emissions across a care pathway, and why that changes what you optimise and who you have to convince.

In this episode:

- What a care pathway is, and why looking at the device alone moves the problem around instead of solving it

- Why European healthcare providers cannot hit their 2035 and 2045 targets without pushing requirements onto suppliers

- Where you can charge a green premium, where sustainability is only a tiebreaker, and why segmentation decides which one you are in

- Why your salespeople will dodge the sustainability question unless you train them, and what that costs you in tenders

CONNECT WITH JOACHIM: LinkedIn https://www.linkedin.com/in/joachim-espeland-almdal-017a6973/ | Care Pathway Consulting https://carepathwayconsulting.com | Sustainable Healthcare Podcast, on Spotify and Apple

ABOUT THE PODCAST: MedTech Sustainability by Design is the show for people choosing better plastics in medical technology. Book a free consultation: https://calendly.com/lucas-pianegonda-gradical/discovery-call-gradical . Gradical: https://www.gradical.ch

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You can also check our Youtube Channel with lots of free trainings and resources here: Lucas R. Pianegonda - YouTube

Website: www.gradical.ch