Will AI soon be doing our shopping for us? And why are Wimbledon and Formula 1 becoming as much about fashion as sport?

This episode of The Shopping Forecast explores two of the biggest shifts shaping retail right now. Catherine unpacks the rise of AI shopping agents and what happens when artificial intelligence moves beyond recommendations to making purchases on our behalf. Could AI transform how we discover products, support small businesses and even buy gifts? Or will shopping always remain something we want to do ourselves?

Meanwhile, Elizabeth looks at the growing intersection of sport and fashion. From Wimbledon to Silverstone, she explores how major sporting events have become powerful shopping moments and what this means for the future of marketing.

The Shopping Forecast is a podcast that proves shopping is about so much more than what's in your basket. Each episode, retail strategist Catherine Erdly and fashion brand consultant Elizabeth Stiles discuss the consumer trends and cultural shifts shaping the way we shop, unpacking the psychology behind our purchases and the brands redefining consumer culture.

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You can listen to Elizabeth’s podcast The Fashion Brand Clinic, and Catherine’s podcast The Resilient Retail Game Plan