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In this exclusive workshop, Sasha and Hamen sit down with Sally -founder of Aligné Weighted Vest, a remedial massage therapist and naturopath of 20 years who sold her clinic, flew to China to fix her supplier relationship, built a women's weighted vest brand from scratch, and made over $8,000 in her first week from organic content alone.

We break down the avatar strategy that converts both age groups, why founder-led content is the only thing competitors can't copy, how to use your mom as a co-star to future-pace your audience, and why Sally's already thinking about exit before she's hit $100K a month.

If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

Connect with Sasha
Instagram: https://instagram.com/sasha_karabut
Facebook: https://facebook.com/the.real.sasha.karabut
LinkedIn: https://linkedin.com/in/sashakarabut

TIMESTAMPS
0:00 - Intro: Massage Therapist to Weighted Vest Founder
1:00 - Sally's Background: 20 Years in Clinic, Then a Big Change
3:00 - Why Her Mom's Osteoporosis and Her Partner's Business Debt Started Everything
5:00 - How Amazon Bestsellers Validated the Product Idea
8:00 - The Hardest Part: Reaching Out to Over 100 Suppliers
11:00 - Flying to China and Why It Changed Everything
14:00 - The Christmas Event That Made Her Start Posting That Night
17:00 - No Strategy, Just Founder Content (And $8K in the First Week)
20:00 - Why Women Didn't Even Know Weighted Vests Existed
22:00 - The Fear That Nobody Would Want the Product
24:00 - The Two Avatars: Her vs Her Mom (And Why Both Convert)
28:00 - The Organic Reel With Her Mom That Made Two Sales Immediately
31:00 - The Future-Pacing Strategy: Show Them Now and in 20 Years
35:00 - The Cost of Inaction Angle (And Why It Converts Hard)
38:00 - How to Use the 50 Turning Point as the Hook
41:00 - Organic and Paid Work the Same Way (Pay for Speed)
44:00 - Pushing Organic Winners Into Paid Ads
47:00 - The Exit Goal: Build It Beautiful, Then Sell It
50:00 - How to Build for a Strategic Buyer From Day One
53:00 - Data-driven Media Buying: First Touch vs Second Touch Conversions
56:00 - The Lesson: Your Business Doesn't Care How You Feel, Feed It
58:00 - Final Thoughts and What's Next for Align Weighted Vest

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/