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Why is writing in business such an under valued skill set?

Why is writing in business such an under valued skill set?

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Why is writing still so undervalued in business? In this episode of Winning Business, Emma Orr explores why great writing is essential for winning bids—and why poor communication loses more deals than anything else. From jargon-heavy proposals to self-focused copy, Emma breaks down the biggest writing mistakes teams make and how to fix them. Learn how clear, customer-focused writing can elevate your bids, strengthen your message, and actually help you win more work.

Keywords: bid writing, communication, proposals, business development, sales strategy, persuasive writing

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