Why iGaming Companies Struggle to Enter Asian Markets | Pierre Wuu
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Why iGaming Companies Struggle to Enter Asian Markets | Pierre Wuu
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Asia's iGaming market has changed significantly over the years, but entering the region is not as simple as treating Asia as one market.
In Episode 83 of iGaming Real Talk, recorded at SiGMA Asia in Manila, our host Surya Palli sits down with Pierre Wuu, Board Advisor at SiGMA Group, to discuss the development of the Philippine market, regulatory stability and what international companies need to consider before entering Asia.
Pierre explains why stability from regulators is important for companies investing in the region, and why the Philippines has been able to build a stronger regulated online market than many other countries in Southeast Asia.
The conversation also looks at Thailand, Cambodia, Singapore and the UAE, including why some markets have struggled to put clear regulatory frameworks in place and what Thailand needs to do before it can fully develop its gaming opportunity.
Pierre also talks about why international operators need to get closer to the markets they want to enter. For him, having people on the ground and understanding local marketing, payments and compliance is essential.
The discussion ends with a simple point: Asia is not one market. Japan, Thailand, the Philippines and other countries all have their own rules, habits and opportunities.