Two Toyota dealers 20 minutes apart buy the same car from Toyota at the same price, then fight each other for your business. Todd Katcher, CPO of Zoney Digital Signage, explains how that works and why a dealership's waiting room TV can quietly cost it the sale.

Todd's sister company, Digital Dealership System, runs signs and sales leaderboards in more than 1,000 dealerships. He walks through the back-end incentives, customer satisfaction bonuses and floor plan financing that decide which car a salesperson pushes. Then the conversation turns to building software with AI: why project managers may matter more than pure coders, why AI writes good code but generic design, and why big features need several passes and real testing.

In this episode:

- Why every dealer buys the car at the same price but nets a different number

- How customer satisfaction scores can pay more than raw volume

- A competitor's tire ad in the lounge and other ways live TV hurts dealers

- Corporate, regional and store-level content on one sign network

- Building tools for yourself vs. for thousands of unknown users

- Splitting AI coding work into small waves so features come back complete

- A first step into digital signage, from a USB slideshow to remote updates

Learn more about Todd's work at https://zoney.com and https://digitaldealershipsystem.com.

I'm Armando J. Perez-Carreno. I help businesses find where AI actually fits and build the tools that make it work. Learn more at https://perezcarreno.com. If this one was useful, subscribe so you catch the next conversation.

#digitalsignage #cardealership #ai #softwaredevelopment #retail