Why are Software Companies Creating NFT Projects? Mac Reddin Explains
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Why are Software Companies Creating NFT Projects? Mac Reddin Explains
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In this episode of Cut to the Crypto, we’re talking to Mac Reddin, Co-Founder and CEO at Commsor — a full-stack company that provides companies with everything they need to unlock community-led growth.
Together, we’re going to dive into the question, “Why are software companies creating NFT projects? And what does community building look like in Web3?”
Mac talks about what drove him to launch Commsor and why they are launching their own NFT. We discuss whether more companies will start to create their own NFTs and what might spark them to start doing so.
We talk about the difference between Web2 and Web3, how to bridge the gap between these two worlds, and the concept of the ownership economy. Finally, Mac shares some ideas about how Web3 projects can be more welcoming and how communities can remain open to everyone as opposed to being exclusive, as well as the importance of intentionality when building communities.