Why a Sales Consultant Wrote His Business Book as a Comic
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Why a Sales Consultant Wrote His Business Book as a Comic
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Tom Stearns helps B2B companies fix and scale their sales teams. With co-author Peter Cleary and illustrator Eli Stone, he wrote Graphic Sales — part comic book, part playbook for sales leaders building a prospecting team. I asked him why he chose the comic format, what he wanted the book to do for his consultancy ("It was never book sales"), and how he marketed the launch: advance copies to a tiered list of contacts, a launch event, LinkedIn, and podcasts. He closes with advice for consultants a year out from publishing their first book.
Connect with Tom: https://www.linkedin.com/in/tomstearns/ · stearns.io
00:00 Meet Tom Stearns and Graphic Sales
01:57 Why a comic book
04:22 A playbook for writing playbooks
06:05 True stories of what not to do
07:16 What surprised him after launch
10:04 What the book was meant to do for his business
14:43 How he marketed the launch
18:57 What's next: podcasts, awards, more comics
25:34 Advice for consultants a year out from their first book
30:17 Where to find Tom
#BookMarketing #BusinessBooks #NonfictionAuthors #SalesLeadership