Philip Atkinson is a beekeeper, the founder of Hive Logic, a boutique leadership agency in Switzerland, and the author of Bee Wise: 12 Leadership Lessons from a Busy Beehive. The book became a dialogue: each of the 12 chapters has a reply from a guest expert, and the first reply opens with "I don't agree with Philip." We talk about using bees as a way into better conversations at work, why the launch events weren't about the book, how readers are still talking to each other about it a year on, and why all proceeds go to the charity Bees for Development.

Connect with Philip: https://www.linkedin.com/in/philipatkinsonhivelogic/

Bee Wise: https://beewisebook.com

I’m Cristian, founder of Beehive Book Marketing. I help nonfiction authors market their books and get them published. More at https://beehivebookmarketing.com

00:00 Intro

00:37 Hive Logic and what Bee Wise is

01:53 What the bee metaphor opens up

04:17 Why not to be as busy as a bee

04:55 Does a theme cost a book credibility?

07:24 Why 12 experts replied to the chapters

10:16 What the book has opened up, a year on

12:37 Why he wrote it: Friday is Hive Day

15:01 What surprised him about the response

16:41 What he'd do differently at launch

18:44 Why the launch wasn't about the book

20:09 Where to find Philip and the book

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