High W2 income, but no plan to turn it into cash flow? Lauren Rogers explains how to build wealth that lasts generations, not just a bigger net worth.

On Bits by Bacon, Houston real estate broker Misty Bacon Renner, Broker-Owner of Bacon Realty Group (GRI, ABR, SRES), sits down with Lauren Rogers, co-founder and principal of Veritas Equity Partners. Lauren left more than a decade in tech to invest in Pacific Northwest multifamily, and Veritas has grown to about $65 million in assets under management in just over two years.

This episode shows how to invest in real estate passively, vet an operator, and spot syndication red flags before you commit your money.

🎧 Hosted by: Misty Bacon

🎤 Featuring:

Lauren Rogers is co-founder and principal of Veritas Equity Partners, a multifamily real estate investment firm focused on workforce housing in the Pacific Northwest. After more than a decade in tech, she began raising capital with partner Alex Birch and now focuses on asset management.

💡 What You’ll Learn in This Episode:

✔️ Specialized operators beat generalists in hyper-local real estate.

✔️ Housing demand follows jobs, not politics.

✔️Short-term floating-rate debt raises the risk of losing capital.

✔️Individual deals offer more visibility than pooled funds.

✔️Widely hyped real estate markets have usually already cooled.

✔️Transparent worst-case projections earn more trust than aggressive promises.

✔️Real estate builds long-term wealth, not quick riches.

💡Key Questions Answered in This Episode

Q: When does buying a multifamily property start to make financial sense?→ A: Lauren Rogers says multifamily numbers really start to make sense above 20 units, which typically means a couple million dollars down. That is why most individual investors get exposure to larger buildings through a syndicator.

Q: Why would an investor buy apartments just outside a major city instead of in it?→ A: Lauren Rogers buys outside Seattle proper because rents are about the same, returns are better, and landlord laws are more reasonable.

Q: What returns should I expect from a conservative multifamily investment?

→ A: Lauren Rogers, co-founder and principal of Veritas Equity Partners, underwrites deals to a 15% IRR, and in her worst-case scenario investors are still cash flowing about 6% a year. Her plan is to hold properties for five to seven years, but deals are structured to keep cash flowing even if they need to be held for 10.

⏳ Timestamps (Click to Jump to Sections!)

📌00:00 - Wealthy at 65, No Cash Flow?

📌 00:15 - Meet Lauren Rogers

📌 02:30 - Before You Buy a Duplex

📌 03:43 - From Deal Help to $65M Firm

📌 04:43 - Why Seattle-Area Multifamily

📌 08:32 - Why Busy Pros Invest Passively

📌 11:21 - Veritas Means Truth: Transparency

📌 12:18 - 15% IRR & 6% Worst-Case Cash Flow

📌 16:05 - How to Vet a Syndicator

📌 17:59 - Floating-Rate Debt & Fund Red Flags

📌 19:55 - Don't Chase Hot Markets

📌 20:54 - Advice to Her 22-Year-Old Self

📌 22:58 - Legacy: Flexibility Over Money

📌 24:34 - Leaving a Career the Smart Way

📌 27:02 - Why We Need More Women Investors

Connect with Lauren Rogers:

📸 Facebook → Company: https://www.facebook.com/p/Veritas-Equity-Partners-61563358664225/

💼 LinkedIn → https://www.linkedin.com/in/laurenrogersveritas/

🌐Website → https://veritasequitypartners.com/

🎧 Follow Misty Bacon:

🌐 Website → https://www.thebaconrealtygroup.com/

👻 Facebook → https://www.facebook.com/thebaconrealtygroup

💼 LinkedIn → https://www.linkedin.com/in/mistybacon/

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

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