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Is your business set up to be trusted online? Dani Wallace talks to Sooz Young, founder of Technology Coaching, about the digital foundations every small business needs: building digital trust, auditing your tech stack, staying compliant when most advice comes from the US, and getting ready for an AI-shaped future. Sooz shares 22 years of tech training experience, from Apple to a global law firm, plus the simple exercise that saved her team hundreds of pounds.
Take Sooz's free Digital Health Check: https://technologycoachingonline.com/digital-health-check/Join the Festoon 500: https://highlevel.thebigfestoon.com/festoon500
0:00 Trailer0:42 Welcome to The Festoon 500 Interviews2:27 Meet Sooz Young: From Apple Trainer to Digital Skills Coach6:02 Why Founders Need Structure Sooner Than Ever10:42 "I'm Not Techie" Is a Mindset, Not a Skills Issue12:02 AI, Vibe Coding and the Fear of Being Left Behind13:55 Digital Trust: Why Customers Check You Before They Buy19:10 Where to Start: Audit Your Small Business Tech Stack24:39 The Unsexy Work That Decides Which Businesses Survive26:34 Female Founders, Diversity and the AI Bubble29:51 62% of the Internet Is Bots: Why Real Voices Win33:36 How to Work With Sooz and Technology Coaching