Dr. Becky Allen explains why marketing that relies on a traditional funnel leaves practice owners exhausted and constantly chasing new patients, and proposes replacing it with a flywheel that compounds through ongoing momentum. She credits Tori from Ugly Ventures for teaching the framework and outlines six flywheel stages: awareness (first discovery), engage (taking an action like subscribing or signing up), nurture (relationship-building content such as emails or a podcast), invite (a clear, specific call to action to book or join), delight (excellent outcomes and patient experience), and advocate (systems that prompt reviews, referrals, and sharing). She recommends a 15-minute “flywheel audit” to list current tactics under each stage, identify the weakest link, and implement one improvement—especially strengthening invite, nurture, or advocate—to fuel sustainable word-of-mouth growth.

(00:00) - Welcome and Setup

(01:24) - Why Marketing Feels Exhausting

(03:29) - Funnels vs. Flywheels

(05:51) - Flywheel Stages 1 & 2

(06:45) - Stages 3 & 4: Nurture and Invite

(09:34) - Stages 5 & 6: Delight and Advocate

(13:21) - 15 Minute Flywheel Audit

(17:43) - Fix the Weakest Link

(20:04) - Recap and Call to Action

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Clinicians, be sure to learn about Dr. Becky and Dr. Corrie’s Pelvic Powerhouse Clinical Mastermind: https://www.thepelvicpowerhouse.com/group-clinical-mastermind-2026-live

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Pelvic health professionals, if you want to grow your practice, provide great patient care, and create the life and business you love, then visit The Pelvic Powerhouse: https://www.thepelvicpowerhouse.com/

"From the Ground Up with Dr. Becky Allen” is the podcast for pelvic health pros who are done playing small in the clinic or in business. Your host is Dr. Becky Allen, a physical therapist and the founder and visionary of Genesis PT & Wellness. As your coach, Becky will share with you what it really takes to lead a mission-driven, team-powered, game-changing pelvic health practice.