Everyone treats their LinkedIn company page like a box to tick — post, get 200 impressions, wonder why it's dead. Michelle J. Raymond says that's exactly backward.

Michelle is the world's leading authority on LinkedIn company pages. She helps B2B organizations wrangle the one asset every business has, and almost nobody uses well — starting with the page, then scaling with employees in what she calls "the power of two.

"In this episode of Beyond Social, Michelle breaks down why company page organic reach gets the least priority on LinkedIn, and what actually moves the needle: flipping self-serving content into content that makes other people better at their jobs, "page advocacy" (yes, your page should be out there commenting), and why most pages are stuck at 200–1500 impressions no matter their size.

We get into the 90/9/1 rule of who actually creates on LinkedIn, why carousels can pull up to 8x the engagement, whether LinkedIn newsletters are worth activating (and why AI is starting to cite them), and Michelle's rule for anyone overthinking it: "If you confuse, you lose."

Plus her permission slip most brands need to hear — it's okay to have fun on LinkedIn.

Connect with Michelle
B2B Growth Co

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