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A disappointing launch or sales event can make you question your price, your offer, your marketing, and your entire business model before you’ve had time to look at what happened.

In this episode of The Mothered Business, I’m walking you through how to assess a workshop, webinar, or launch that didn’t bring in the sales you hoped for. Where did the right people stop moving forward? Did they register but miss the event? Did the topic attract people who weren’t ready for your offer? Did qualified buyers understand the invitation? Was there enough follow-up for them to make a decision?

We’ll talk about:

• Why registrations measure curiosity, rather than readiness to buy
• How to locate the gap between attendance, buyer fit, offer clarity, and sales conversations
• The four-column exercise I use to separate results from assumptions
• Why you should finish the follow-up before declaring the event a failure
• How to decide whether you want to improve this sales path or build a different one

You’re allowed to be disappointed. You’re also allowed to decide you no longer want to sell through live launches, but I'm here to remind you that you owe it to yourself to look at ALL the information and make that choice intentionally versus an emotionally responsive one.

If you would like to learn more about The Mothered Business Mastermind, click here.

Want to download the 15 minute CEO Map? If you only have 15 minutes it will tell you exactly what to work on to move the needle in your business. Click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

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Disclaimer:

This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach.

Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy.

This podcast does not constitute medical, legal, financial, or...