Why Your Brokerage Is Losing Money on Its Top Producers
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Joe Killinger has spent over 30 years in real estate — rehabbing SoCal houses he was literally living inside of, running real estate auctions with unpublished reserves that almost got him swung at by angry buyers, getting laid off, laying his partner off, building three companies to over $5M in revenue inside 18 months. He's done $950M in transactions across more than 6,500 assets. But the move that should matter most to independent brokers right now is the one he made in 2021 — the CRE Affiliate Network. A no-fee, referral-only network designed so a five-person shop can hand off a deal in Dallas and get paid like a national.
In this episode, Kyle and Joe get into:
- The real estate auction playbook
- The losses that birthed the CRE Affiliate Network
- The 40-member milestone
- "What can you offer that we can't?"
- The business behind the brand
- The AI staffing reset
- The decision-tree system for protecting your time
- One asset class, one market
If you're an independent broker, a small shop owner, or a junior agent trying to figure out how to compete without the national brand on your business card — this one's the map.
🔗 Joe Killinger: joekillinger.co | YouTube: youtube.com/c/JoeKillinger🏢 Commercial Brokers International: cbicommercial.com🤝 CRE Affiliate Network: ping Joe direct via joekillinger.co📚 Free resources: "Your First 90 Days in Commercial Real Estate" and "Transitioning from Agent to Broker" at joekillinger.co🎟️ CREi Summit 2025 (Savannah): creisummit.com
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