Why Write a Business Book? Leads, Leverage, Legacy
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Why Write a Business Book? Leads, Leverage, Legacy
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Why write a business book — and what does it actually do for your business?
Marina Aris, founder of hybrid publisher Brooklyn Writers Press, makes the case that a book is a funnel, not a keepsake: a way to generate leads, leverage your expertise, and outlast a social feed that forgets you in a day.
In this episode she breaks down her "three L's" — leads, leverage, and legacy — how to plant lead breadcrumbs inside the book itself, the dictation route for experts who swear they're "not writers," why most business books fail to convert, and how a finished manuscript can reach market in 12 weeks instead of three years.
Connect with Marina Aris: https://www.linkedin.com/in/marinaaris/
🌐 http://beehivebookmarketing.com/podcast
Chapters:
00:00 — More than a business card
02:38 — Why write a business book: leads, leverage, legacy
05:00 — How a book actually generates leads
08:22 — What "leverage" really means
10:32 — Not a writer? The dictation route around a ghostwriter
13:16 — Why most business books fail to convert
17:40 — Before you write: deciding if a book is for you
21:38 — Legacy, and last advice for first-time authors
23:22 — Where to find Marina & Brooklyn Writers Press
#bookmarketing #businessbooks #authority #publishing