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Show Notes:

Trying to find your niche by choosing a title, copying a business model, or following someone else’s formula can bury the very thing that makes your work valuable. Your greatest business advantage is something to uncover, understand, and build around.

In this episode of Clear Signal, I explore why manufacturing a niche can leave entrepreneurs trapped in positioning that limits their strengths. We look at how your unique gifts shape your value proposition, why familiar abilities are often the ones you overlook, and how the qualities that make you powerful can also become your Achilles’ heel.

This is a conversation about business positioning, differentiation, and building a business around how you naturally create value. I also introduce X Marks the Spot, a foundational positioning roadmap informed by your natal chart, and explain how it can serve as a filter for offers and business decisions as your business evolves.

What are you overlooking while trying to become what the market expects?

Episode Referenced:

Episode 64: Why the Path Forward Requires A Different Kind of Intelligence

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