Dave Loomis has done more than 10,000 customer interviews, and one pattern keeps showing up. When a big deal is close, buyers pick the person they know, like, and trust.

Dave is the founder and president of Loomis Marketing, a B2B consultancy that uses voice-of-customer research to help companies understand what their customers are trying to accomplish. He’s also the author of Customer Outsight, a book on exactly how he runs those interviews.

What you’ll hear:

• How to put the customer first so they win, and you sell more because of it
• How to stay current on AI in marketing without freezing up at all the options
• Why personal relationships matter more as sales tools get louder
• Why the best sales connection starts with questions, before your talking points
• How Dave sorted 15 years of projects to find the focus that pays off
• Why you don’t have to wait for permission to be a leader

Connect with Dave:
Website: https://www.loomismarketing.com
Book: https://customeroutsight.com (also on Amazon under David Mayo Loomis)
LinkedIn: https://www.linkedin.com/in/davidloomis

About Chris:
Chris Bruner is the CEO and Founder of Simple AI Solutions, based in El Cajon, CA. He helps small and mid-sized businesses bring in more clients and spend less time on busywork using AI plus human systems. His background is in healthcare and process improvement, with an MBA, an MS in Management, and a Six Sigma Green Belt.

About the show:
The Business Leader’s Legacy Podcast goes behind the scenes with business leaders to uncover their vision, strategies, and the challenges they’ve faced along the way.

Connect with Chris:
https://www.simpleaisolutions.org
https://www.linkedin.com/in/chrisbrunersimpleaisolutions/
https://www.youtube.com/@The-Business-Leaders-Legacy

Timestamps:
0:00 Meet Dave Loomis and Loomis Marketing
3:04 The curious kid who became a customer interviewer
6:08 AI, sales spam, and staying current
9:41 Why relationships still win million-dollar contracts
14:03 The Good to Great exercise that sharpened his focus
20:29 Choosing sustainable over bigger, plus nonprofit work
26:11 A Stone Age story about listening
29:24 It’s never too early to be a leader

If this one helped, subscribe and share it with a business owner who’s trying to grow the right way.

#VoiceOfCustomer #B2BMarketing #CustomerResearch #SalesRelationships #BusinessLeadership