In This Episode We Cover:

• Why January isn't actually the "correct" time to raise your prices, and what happens when you raise them during a natural slow season instead
• Why summer sits in the perfect spot right before your busy fall season, so a price increase doesn't hit you nearly as hard
• The "missed the boat" client effect: why families who skipped spring photos due to the economy are about to come looking for fall sessions instead
• Why that wave of catch-up clients means more demand hitting your calendar in fall, not less, making it a smart moment to test higher pricing
• What typically happens after your fall rush, and why that upcoming slow season isn't something to fear if you've planned for it
• How raising your prices in summer sets you up to reinvest fall revenue into marketing and education during your next quiet stretch
• Why this creates its own runway: busy season proves the pricing works, slow season funds the next level of growth

Takeaway You don't have to wait for January to raise your prices, and you don't have to be scared of raising them during a season that feels quieter. Summer gives you a cushion on both sides, so if you've been sitting on a price increase, this might be your sign to go for it.

Resources:

GATHER 2026 Workshop: https://www.thekindredpath.com/gather-2026

Connect With Us

• Marie: @marie.elizabeth.photo | marie-elizabethphotography.com
• Amber: @light_livin_photography | lightlivinphotography.com

Enjoyed this episode? We'd love a review. It helps other photographers find the show and join this community. See you next week!