Why Storytelling Is A Leadership Superpower | With Joe Lazer
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Why Storytelling Is A Leadership Superpower | With Joe Lazer
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Every kid is a natural storyteller. Somewhere along the way, most of us lose our nerve for it. Joe Lazer believes rediscovering that skill may be one of the most powerful ways to connect with other people, especially in an age of AI.
A writer, marketing executive, and AI strategist, Joe has spent his career studying what makes stories work. He sees storytelling as a human ability that starts early in life, and one most of us simply talk ourselves out of as we get older.
In this week's Power & Impact, Joe and I explore why stories capture our attention, make ideas memorable, and create a shared emotional experience between people. Those qualities make storytelling especially valuable in business, and we talk about how leaders can use stories to communicate a vision and build trust.
And then there's AI.
As technology gets better at producing content and analysis, Joe believes our ability to form relationships and create emotional connection only becomes more valuable. He sees AI less as a replacement and more as a tool for thinking, an "intellectual sparring partner" that can challenge our assumptions.