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Why Starting with ‘Why’ is a Recipe for Failure—and How to Do It Right

Why Starting with ‘Why’ is a Recipe for Failure—and How to Do It Right

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Simon Sinek’s famous Golden Circle framework suggests businesses should "start with why"—their purpose or mission—before addressing how they achieve it and what they offer. While inspiring in theory, this approach often leads businesses astray, especially when it comes to addressing real markets and creating products that resonate with customers.

Here’s why starting with "why" fails—and how businesses can adopt a more practical and effective approach.

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