In this episode of NOISE vs. SIGNAL by Inman, Tom Bohn sits down with Side CEO Guy Gal at Inman Connect San Diego to discuss his view that the future of real estate belongs to local, independent brokerages.

Gal makes the case that real estate works best at the community level and explains why he remains skeptical of the industry’s current push toward consolidation. He also shares how Side is helping teams build companies under their own brands and where he sees AI fitting into the next phase of the industry.

The episode closes with NOISE vs. SIGNAL, where Gal weighs in on the future of NAR, agent count and what AI could mean for the way people work.

Connect with Guy Gal and Side:

Side Website: https://www.side.com/os/

Guy Instagram : https://www.instagram.com/https://www.instagram.com/iamguygal/

Side Instagram: https://www.instagram.com/hello_side/

Side Facebook: https://www.facebook.com/SideRealEstateCommunity/

Guy LinkedIn: https://www.linkedin.com/in/guygal/

Side LinkedIn: https://www.linkedin.com/company/siderealestate/

Side Youtube: https://www.youtube.com/@SideCommunity

Connect with Tom Bohn & Inman:

Tom Bohn IG: https://www.instagram.com/thetombohn/

Tom Bohn LinkedIn: https://www.linkedin.com/in/tombohn

Inman Website: https://www.inman.com/

Inman Youtube: https://www.youtube.com/playlist?list=PLOoTnCGZxXJo

Inman X: https://x.com/Inman

Inman IG: https://www.instagram.com/inmannews

Inman LinkedIn: https://www.linkedin.com/company/inman-news

The future of real estate runs on Agentic AI. Lofty helps agents, teams, and brokerages put their business growth on autopilot. Autonomous AI Agents work around the clock to uncover listing opportunities, engage every lead, schedule appointments, and handle the follow-up agents don’t have time for. The result? More conversations, more listings, more closings, and more time to focus on clients.

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