Why can a real estate agent have a great year on paper and still wonder where all the money went?

In this episode of The Counter Offer, Meredith Alderson and Jenny Kim sit down with Mellisa Reeves to talk about the financial side of real estate that agents rarely get taught.

Real estate income is unpredictable. One month can be incredible, the next can be completely quiet. Mellisa explains how agents can get off the “revenue roller coaster,” better manage commission income, understand their expenses, and build systems that create a more sustainable and profitable business.

Mellisa also shares her path from growing up on a farm in Northern Canada as the oldest of 10 kids to building a career across lending, brokerage, construction, development, and real estate entrepreneurship.

In this episode, we talk about:

• Why making more money does not necessarily mean keeping more money • How to manage irregular commission income • Revenue vs. actual profit • Understanding your real estate business expenses • Cash flow planning for Realtors • Creating financial systems before your business grows • The difference between being a great salesperson and a great business owner

If you are a real estate agent trying to build a business that feels more financially stable, intentional, and profitable, this conversation is for you.

Connect With Us

Meredith Alderson Instagram: @meredith.alderson.heyday

Jenny Kim Instagram: @jennykimrealtor

Mellisa Reeves Instagram: @mellisareeves Website:www.mellisareeves.com/real-estate-financial-coaching

Resource Mentioned in the Episode

Learn more about Relay Bank here:

https://app.relayfi.com/v3/register/user?referralcode=ab-StudioProsper

Produced, written, and edited by Adam Walding.Spotify + Apple Podcast Description