Why Principals Have to Keep Repeating Themselves
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Why Principals Have to Keep Repeating Themselves
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If you're forwarding the same email for the third time, repeating the same announcement in every staff meeting, or getting on the PA system to say something you already sent in writing — you're not managing communication. You're stuck in a cycle, and it started before your staff ever missed a deadline.
In this episode, I break down why so many principals get trapped repeating themselves, why sending more information doesn't fix the problem, and what it actually takes to build a communication system your staff can trust — before the school year runs away from you.
In this episode, you'll learn:
• Why treating communication like a delivery service backfires, even when the information is sent clearly and repeatedly
• The real difference between giving your staff information and actually communicating with them
• Why "everything matters" ends up meaning nothing matters to your staff
• How to test any message before you send it, using three simple questions
• What your weekly staff email reveals about your school's real communication system
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