Only about 15% of roofing companies that want to sell are actually ready when a buyer shows up. This episode is about getting on the right side of that number.

Follow along at @forgestrategicequity: Instagraminstagram.com/forgestrategicequity

In Episode 2 of The Forge Podcast CEO Roundtable, Sam Taggart sits down with someone who sits on the other side of the table when roofing and home service companies get bought. You'll hear how private equity actually values your company, why "key man risk" quietly kills more deals than bad financials, and the honest math behind selling now versus keeping your cash flow.

By the end, you'll know what makes a company worth buying and what to start fixing today if an exit is anywhere on your radar.

Benton Sturt is a Director at Meridian Capital, a leading middle-market investment bank, where he co-leads the firm's consumer practice and advises home service companies across roofing, HVAC, plumbing, and pest control through mergers, acquisitions, and capital raises.

A Goldman Sachs alum and a 2025 M&A Advisor Emerging Leaders award winner, Benton has guided owners from first conversation to nine-figure close.

What you'll learn in this episode:

• Why only about 15% of companies that want to sell are actually ready, and how to join them
• The "key man" problem that drags down valuations, and how to fix it before a buyer finds it
• How a $90M home service deal actually comes together behind the scenes
• The sell-now-or-keep-cashing-checks math every owner should run before talking to buyers
• What separates a $10M roofing company from a $100M exit

Here's the truth.

If your company falls apart the second you stop showing up, you don't own a business, you own a job. Buyers smell that from a mile away and they price it in. Build the reps and systems that run without you, then let the right people look under the hood before a buyer does.

That's exactly what Forge does.

Apply at Forge Strategic Equity: ForgestrategicequityForge Strategic Equity | Home

#roofing #privateequity #businessexit #roofingbusiness #homeservices #forgestrategicequity #d2d